Shane McMahon’s attempted takeover of WWE creative 2012 is mentioned in a Vice Sports piece on WWE that was written by Ian Frisch. “The writing room became a battlefield, and even people outside of the company took notice, including Shane McMahon,” reads the story. “In March 2012, Vince, according to a source familiar with the exchange, called a surprise meeting at the WWE production office, a separate facility from the main headquarters in Stamford, Connecticut. Shane had returned with a friend: James Frey, the author of the critically acclaimed and, later, highly controversial A Million Little Pieces and by that time the CEO of Full Fathom Five, a content creation company he founded in 2010.
“When Stephanie found out Shane was going to be there, she went white in the face,” the source told me. “And Paul freaked out.” Shane had set up the meeting through Kevin Dunn, WWE’s executive vice-president of production and Vince’s right-hand man for nearly three decades; he is the second-highest-paid employee at the company behind Vince (according to SEC documents, Dunn’s 2016 base salary is $909,560). Shane had a simple proposal: that he take over all of creative, including the writer’s room, with Frey and his team at Full Fathom Five as consultants.” Read the full story at Sports.Vice.com.
Powell’s POV: Needless to say, the power play was unsuccessful. Nevertheless, this snippet of the story offers details on just how competitive the relationship between Shane and his sister has been over the years. The story includes quotes from Paul “Triple H” Levesque among others and is definitely worth taking the time to read in full.