Dolph Ziggler discusses the WWE brand extension and what makes it different this time

Dolph Ziggler spoke with Brian Fritz of Sporting News and was asked about the WWE brand extension. “I think it’s great,” Ziggler said. “That brand extension is great for everyone. It will initiate more of a competition between the brands, which can only lead to good things. We’re going to have to be throwing more things against the wall trying to see what sticks and running with it and there’s going to be a ratings competition. There’s going to be competition for bragging rights. And the most important part of this entire thing as someone who studies the business and wrestling and sports entertainment, the most important part is that it’s an opportunity for several superstars and divas to go above and beyond and become much bigger and much more of an important part of their brand than they ever were before. That’s the part I like.”

Ziggler was also asked what is different about the brand extension this time around. “There is an entire roster of NXT superstars who are drooling to get their hands on WWE superstars,” he said. “There’s a fan base behind them. Once you do the extension and set up the two different brands, it is now two ‘A’ shows theoretically going head-to-head live one day after each other competing to be the best. That is a very cool part. That’s the difference. It wasn’t like that before. It used to be maybe half as much talent as there is now. There is three full rosters that are going to have to be broken up into two solid rosters and it’s going to be great for the fans no matter whose side you’re on.” Read the full interview at SportingNews.com.

Powell’s POV: I am looking forward to the split, yet I remain guardedly optimistic due to the creative work of Vince McMahon. WWE is loaded with talent and some wrestlers are sure to benefit, but only time will tell how many wrestlers will benefit and whether Vince will be disciplined when it comes to enforcing the rules. Ziggler is promoting the second season of Swerved and also spoke about some of the first season pranks and which wrestler is the worst sport about being pranked.