WWE announces partnership with Hulk Hogan’s beer brand

By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)

WWE issued the following press release on Monday to announce its partnership with Hulk Hogan’s Real American Beer.

January 6, 2025 – WWE^®, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year partnership with legendary WWE Superstar and Hall of Famer Hulk Hogan’s Real American Beer – one of the fastest-growing light beers in the U.S. – that will showcase Real American Beer branding within WWE’s weekly flagship program Monday Night Raw as well as other key WWE assets.

As an official partner of WWE, Real American Beer will receive ring mat corner branding during every episode of Raw which makes its highly anticipated debut tonight on Netflix. Further, WWE will become a minority owner in the rapidly expanding company, which is now available in 20 states since its launch in June 2024.

“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”   

“Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” said Hulk Hogan, Co-Founder of Real American Beer. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”

Additionally, Real American Beer will receive social and digital support, including original, short-form content that will be distributed across WWE’s popular social and digital channels which reach more than 700 million users globally. WWE trademarks and Superstars will also be available for use on in-store point-of-sale materials and promotional displays throughout its growing network of retailers nationwide.

Real American Beer is proudly owned and brewed in the USA. Easy to drink yet bold, it was created to fill a gap in the light beer market for an unapologetically American brand. Real American Beer appeals to those seeking a sessionable, high-quality, no-nonsense brew they can proudly bring to any barbecue, tailgate, or dinner table. Real American Beer continues to grow through its ever-expanding network of distributors and retail locations nationwide.

For more information on Real American Beer, including a full list of locations and future events, visit therealamerican.com and follow @therealamericanbeer on social media.

Powell’s POV: “A tremendous job introducing an exciting, new product to a competitive marketplace?” Like that time promoted the beer at an Ohio bar and spoke of Kamala Harris being of Indian descent? And then he ignorantly held up his hand and said “how” to mock her, apparently believing that she is of Native American descent? He followed that up by telling the crowd: “I’m gonna get heat for that one, brother. That was not me. That was the beers talking.”