By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
Monday’s WWE Raw television show averaged 1.865 million viewers, according to Showbuzzdaily.com. Viewership was up from the 1.766 million average from last week. Raw delivered a .47 rating in the 18-49 demographic, up from last week’s .46 rating.
Powell’s POV: The first hour of Raw averaged 2.083 million viewers. Hour two drew 1.879 million viewers. The final hour of the show averaged 1.633 million viewers. The three hours of Raw finished first, second, and third respectively in the 18-49 demographic in Monday’s cable ratings. The February 1, 2021 edition of Raw delivered 1.892 million viewers for the night after the Royal Rumble edition.
You have missed what I consider to be the big story here with the post-Rumble Raw ratings.
Specifically, Raw has LOST HALF of it’s 12-34 male demo since 27 Jan 2020 Raw, the previous post-Rumble Raw not in the pandemic.
In the average total viewership, this post-Rumble Raw was down 22% compared to the similar show in 2020. This is a decline that is larger than the secular decline in cable viewing.
WWE has lost viewers every year for the past 20+ years. This is nothing new for them at this point. The old man needed to retire 10 years ago. Raw used to be can’t miss. Now it is can’t watch.