AEW launching “AEW Heels” membership service for female fans


By Jason Powell, Editor (@prowrestlingnet)

AEW issued the following press release on Wednesday to announce the AEW Heels membership service for female fans.

August 5, 2020 – AEW Heels, the new female-focused wrestling community led by AEW Chief Brand Officer Brandi Rhodes and the stars of AEW’s women’s division, today announced the launch of its new fan membership platform. Powered by Wonderful Union’s secure digital
platform, female wrestling fans can seamlessly access AEW Heels’ exclusive content and other special benefits — all in a safe environment for engaging in conversation and developing friendships worldwide.

With an annual paid subscription of $49, members receive access to a variety of features including virtual meet-and-greets, video conference discussions with industry experts, exclusive AEW talent Q&A sessions, customized merchandise, special promotions, themed parties and more. The secure space enables AEW Heels members to connect, learn and thrive together through shared passions for women’s wrestling.

Female fans can subscribe to AEW Heels at:

The first event for AEW Heels members is scheduled for Friday, August 7, which is included in the annual subscription. The virtual event will be curated on the platform and feature a Q&A session with Aubrey Edwards, a social media strategizing discussion with Brandi, and a special session on respect and empowerment in the workplace with Keisha-Ann Gray, partner at Proskauer.

“AEW Heels is a first-of-its-kind community designed to celebrate and inspire our female fans around the world,” said AEW Chief Brand Officer Brandi Rhodes. “With our new platform, we look forward to the next step in connecting the AEW Heels community and making this the best time
ever to be a female wrestling fan.”

AEW Heels debuted earlier this year with two special video conference sessions designed for women. Session elements included a Q&A with former AEW Women’s World Champion Nyla Rose, a tutorial with renowned AEW makeup artist Stella Kae, and a mental health seminar with AEW Chief Legal Officer Megha Parekh, as well as a sweepstakes program and donation opportunities to support The George Floyd Memorial Fund and The Trevor Project.

About AEW Heels
AEW Heels is a new community for females who love wrestling. The female-forward movement, led by Brandi Rhodes and the stars of AEW’s women’s division, is designed to celebrate and inspire our female fans around the world. AEW Heels is dedicated to making this the best time ever to be a female wrestling fan. Be who you are and come as you are, because we’re all going to come together as a community to change the world. For more info, check out @AEW_Heels (Twitter) and
@AEW_Heels (Instagram).

Powell’s POV: I really like the idea of launching a service exclusively for female wrestling fans. Given everything we’ve learned as a result of the Speaking Out movement and just in knowing how some men treat women online in general, it’s a cool idea to give the ladies a place of their own to enjoy the product. I would love to hear from anyone who takes part in this to get a feel for whether it’s enjoyable and whether you find it to be worth the cost. Email me at


Readers Comments (1)

  1. Or…they could put on a good, old school logical wrestling show that always had a large female fanbase. This woke pandering BS just shows they’re clueless on yet another level.

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