By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
Impact Wrestling issued the following press release to announce their new television deal with Pursuit Channel.
IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment Corp., announced today it has entered into an agreement to broadcast its flagship weekly two-hour program IMPACT! nationally across the U.S. on Pursuit Channel, the most widely distributed outdoor network and one of the fastest growing channels in the country.
Beginning on Friday, Jan. 11, featuring the aftermath of Homecoming, IMPACT Wrestling’s first marquee pay-per-view event of the year, IMPACT! will air weekly on Pursuit Channel on Friday nights at 10:00 p.m. ET.
“Pursuit Channel is a natural fit for IMPACT!” said Ed Nordholm, president of IMPACT Wrestling. “It has a passionate viewership base that correlates strongly with our core audience, and is one of the few broadcast destinations that is expanding its footprint, enjoying a 15% increase in broadcast distribution this year alone. With IMPACT Wrestling coming off a tremendous year of audience growth globally and positive fan engagement, we look forward to leveraging our respective resources to bring fans more of the wrestling content they want to see: tougher, edgier action.”
“Pursuit Channel is pleased to welcome IMPACT Wrestling into our Friday night lineup of popular shows,” said Rusty Faulk, CEO and founder of Pursuit Channel. “IMPACT Wrestling programming is perfect for our audience, which enjoys adventurous content to feed their wild side. We look forward to a long partnership and providing our fans with new and exciting world-class content while expanding IMPACT Wrestling’s audience to a new base.”
Showcasing top professional wrestling stars such as IMPACT World Champion Johnny Impact, who starred in the most recent season of the hit CBS show Survivor, plus Brian Cage, Eli Drake, Moose, Eddie Edwards, Sami Callihan, Pentagon Jr., Fenix, Rich Swann, the high-flying X-Division and the Knockouts, including Champion Tessa Blanchard, Taya Valkyrie, Rosemary, Allie and Su Yung, IMPACT! has been a leading destination for professional wrestling fans, televised globally in 120 countries since its inception in 2002, while growing its popularity and reach on YouTube, Twitch, Pluto and social media platforms.
Powell’s POV: Perhaps it’s because I’m not an outdoorsman, but I’d never heard of Pursuit Channel until this press release arrived. Wikipedia lists the network’s sister stations as Fight Network and FNTSY Sport Network, which are both owned by Anthem. In fact, Anthem lists Pursuit on its official website and notes that it has a “significant minority investment” in the company. Anthem CEO Leonard Asper joined Pursuit’s management team in 2012. The network is available on DirecTV 604 in HD, Dish Network 393 in standard, and on various cable networks. Despite the network change, Impact will continue to air in a later time slot with only one hour in prime time.
Check below for the new Pro Wrestling Boom Podcast with Jason Powell and guest Nick Perkins discussing the idea of the McMahon family vowing changes on WWE television.