By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
WWE issued the following press release on Wednesday to tout the success of the Money in the Bank event.
STAMFORD, Conn., July 5, 2023 – WWE® (NYSE: WWE) today announced that Money In The Bank, which emanated from The O2 in London on Saturday, became the most-successful and highest-grossing Money In The Bank of all-time. Notably, Money In The Bank set a new record for highest-grossing arena event in WWE history and Friday Night SmackDown from The O2 became the highest-grossing SmackDown of all-time. The weekend generated a combined gate of more than $5.4 million.
Money In The Bank (MITB) also set new records for viewership, sponsorship, merchandise and social media:
- Viewership jumped 17 percent from last year’s record, and surpassed the last U.K. premium live event – Clash at the Castle – by 30 percent.
- Sponsorship revenue was up nine percent versus the record set in 2022.
- MITB marked the highest-grossing arena event for venue merchandise in WWE history.
- MITB set a new record for On Location fan experience packages, becoming the highest-grossing non-WrestleMania event ever.
- The event became the most social Money In The Bank of all-time, with video views of the Bloodline Civil War match reaching 40 million in the first 48 hours –a 4X jump from the top clip at Night of Champions, Jimmy Uso super-kicking Roman Reigns.
Additionally, Friday’s episode of SmackDown on Fox drew 2.51 million total viewers, up 17 percent versus a year ago, and was No. 1 in the 18-49 demographic with a .7 rating and 897K total viewers, up 39 percent versus a year ago.
Powell’s POV: They listed some of these numbers during Paul Levesque’s post show press conference and on Monday’s Raw, but they are still very impressive.