By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
WWE issued the following press release to announce their new podcast network with Endeavor.
Endeavor Audio, Endeavor’s audio-first entertainment studio, and WWE (NYSE: WWE), a global media and entertainment company, today announced plans to launch a new WWE Podcast Network with several Superstar-focused series. The move into the audio space marks a first for WWE and is Endeavor’s latest foray into exploring new podcast formats.
“Storytelling is at WWE’s core and we are eager to add the audio genre to our portfolio,” said Jayar Donlan, Executive Vice President, WWE Advanced Media. “Partnering with Endeavor Audio, an expert in podcasting, will enable us to provide our fans with unique content and reach new audiences across the platform.”
“We’re always looking to pair dynamic content with the best formats for listeners,” remarked Moses Soyoola, Senior Vice President, Endeavor Audio. “Through our new partnership with WWE, we’re looking forward to tapping into their iconic event portfolio and talent base to create compelling audio content for their fans.”
Additional details, including launch timing and content creative, will be announced in the coming weeks.
Endeavor Audio is a full-service operation offering content development, financing, production, distribution, marketing, and monetization. The studio has produced BLACKOUT, the hit audio drama, with Academy Award winner Rami Malek (also starring) and QCode; The Bellas Podcast, the popular weekly lifestyle chat show hosted by WWE Superstars, The Bella Twins®; and Freaknik, a podcast about Atlanta’s infamous spring break, as part of a larger content partnership with Mass Appeal that also includes Drink Champs, the popular hip hop podcast show, and the upcoming re-launch of Juan Ep hosted by Peter Rosenberg and Cipha Sounds.
Powell’s POV: Given the success that Steve Austin, Chris Jericho, Jim Ross, Bruce Prichard, and other pro wrestling podcasting personalities have experienced, I’m surprised that it took WWE this long to get in the game.
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