By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
WWE issued the following press release to announce the new advertising campaign promoting Smackdown moving to Fox on October 4.
Los Angeles – WWE’s FRIDAY NIGHT SMACKDOWN debuts on FOX Friday, October 4, and FOX Sports is setting the stage with the “We’re All Superstars” campaign launch. The first spot “Superstars” premieres tonight, Friday, August 30, during FOX Sports’ new college football pregame show, BIG NOON KICKOFF, at 6:30 PM ET on FS1.
In the spot, a wide range of everyday and celebrity WWE fans embrace their inner “Superstar” – a grocery store clerk, a spelling bee winner, kids at the swimming pool and more. These fanatics imitate their favorite WWE Superstars’ signature moves, celebrating the WWE’s outsized influence on pop culture.
WWE Superstars “Stone Cold®” Steve Austin, John Cena®, Kofi Kingston, Becky Lynch, Ric Flair, Charlotte Flair, The Undertaker™ and The Rock® together with celebrities including Snoop Dogg, Gordon Ramsay and athletes from across the sports world are featured in the campaign.
In addition, beginning with its 20th anniversary celebration on Friday, October 4, SmackDown Live will become FRIDAY NIGHT SMACKDOWN and air on the FOX broadcast network 52 weeks a year.
The campaign will consist of four total spots, with three fan-focused videos debuting in the coming weeks. The “We’re All Superstars” campaign was created by Wieden+Kennedy New York and FOX Sports.
Powell’s POV: WWE will be getting plenty of ad support from Fox leading up to the launch date. The video features a mix of legends and current stars and is available below or via the Fox Sports Youtube Page.