By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
AEW issued the following press release to announcer their partnership with Hot Topic.
(September 30, 2019) – All Elite Wrestling (AEW) today announced a multi-year partnership with Hot Topic, the 700-store retail chain specializing in pop culture related apparel, accessories and licensed merchandise.
Starting this Wednesday, October 2, Hot Topic stores across the U.S. and Canada will offer customized T-shirts featuring The Young Bucks, Cody, Kenny Omega, Chris Jericho, Hangman Adam Page and Jungle Boy/Luchasaurus. Consumers can also purchase this first wave of T-shirts
online at www.hottopic.com. Hot Topic has had a relationship with The Elite brand for the past three years, and is evolving the partnership to encompass all of AEW.
“It’s a pleasure to bring the relationship that The Elite has forged with Hot Topic over the past several years to the AEW family,” said Dana Massie, Chief Marketing and Merchandising Officer at AEW. “This was one of the easiest decisions to make, and the timing also perfectly coincides with our debut on TNT this Wednesday, October 2. I’m confident our partnership with Hot Topic will grow even further and expand to new offerings and opportunities for wrestling fans across the board.”
“Everyone at Hot Topic is ecstatic to partner with AEW, and we’re pumped to play a role in their wrestling revolution, which is being led by our friends The Elite,” said Joe Enriquez, Senior Buyer at Hot Topic.
Powell’s POV: The Young Bucks and Hot Topic have had a good partnership over the years and it’s obviously extending to AEW.
Is Hot Topic even relevant to anyone other than kids anymore? Like I have not heard anybody talk about them in years.
Exactly. Next you’ll hear that AEW has chosen Sam Goody as their official music store and Build-A-Bear as their exclusive action figure producer.