WWE expands partnership with the Mars candy company, Snickers to sponsor WrestleMania, wrestlers to appear on Snickers wrappers

By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)

WWE issued the following press release to announce the expansion of its partnership with Mars, Inc.

WWE (NYSE: WWE) and Mars, Incorporated today announced an expanded partnership where SNICKERS® and SKITTLES® will receive significant visibility and consumer engagement across WWE’s global platforms beginning at WrestleMania, one of the largest sports and entertainment events in the world.

For the fourth consecutive year, SNICKERS® will serve as the exclusive presenting partner of WrestleMania, which will take place Sunday, April 7, 2019 at MetLife Stadium and stream live around the world on WWE Network, WWE’s award-winning streaming service. SNICKERS®’ presenting partnership of WrestleMania will once again feature WWE Superstars promoting the brand’s popular ‘You’re Not You When You’re Hungry’ campaign in custom content produced by WWE. The creative will air in WWE’s flagship TV programs Monday Night Raw® and SmackDown Live® on USA Network, and in WrestleMania on WWE Network. This content will also appear across WWE’s global digital and social platforms, including WWE’s YouTube channel, which is the #1 most viewed sports channel and #2 most viewed channel in the world.

“WWE Superstars can’t perform in the ring and live up to their larger-than-life personalities if they’re hungry,” said Josh Olken, Brand Director, SNICKERS®. “We’re thrilled to be back for the fourth consecutive year as the presenting sponsor of WrestleMania, making sure that no one across WWE’s passionate fan base is hungry when getting their WrestleMania fix.”

“WWE is thrilled to expand our partnership with Mars and provide two marquee brands, SNICKERS® and SKITTLES®, with valuable exposure across our global platforms,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “SNICKERS® will once again leverage the massive platform and global fan base that WrestleMania provides as we bring their ‘You’re Not You When You’re Hungry’ campaign to life in new and creative ways.”

As part of the broadened relationship, SNICKERS® has released five limited edition Hunger Bars with WWE that include the catchphrases of five Superstars on the packaging:

The Miz = Awesome
Lana = Ravishing
Bobby Roode = Glorious
AJ Styles = Phenomenal
Rusev = Brute

The bars will be available beginning next Monday, March 18 through mid-April exclusively at Dollar General® stores across the country. Fans can also look out for a special digital coupon on SNICKERS® singles items, as well as a digital “Superstar-Yourself” experience on DollarGeneral.com.

The partnership will also include a SNICKERS® brand presence at WrestleManiaAxxess, WWE’s five-day, interactive fan festival at Pier 12 in Brooklyn, NY, plus custom digital and social content sponsorships on WWE.com and YouTube as part of a multi-platform media campaign.

Continuing the relationship, SKITTLES® will serve as the presenting partner of WWE’s Hell in a Cell event this September. This will include cross-platform promotion via WWE’s global media channels, a co-branded custom integration that will air in the telecast, and additional partnership activations that will be unveiled in the coming months.

Powell’s POV: The Glorious gimmick is paying off for Bobby Roode rather than being a one dimensional burden for once. Taz was ahead of his time, as he would have been the perfect face for the orange and black wrapper candy that everyone’s grandmother passed out during Halloween.

Check below for the new Pro Wrestling Boom Podcast with Jason Powell and guest Ian Riccaboni discussing his decision to re-sign with Ring of Honor, getting emotionally invested in matches, the March 15 ROH 17th Anniversary show, the G1 Supercard at MSG, and much more.



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