WWE issued the following press release to announce their partnership with NextVR to broadcast WWE special events in virtual reality.
NextVR, the leader in broadcasting live events in virtual reality, and WWE today announced a new partnership to bring fans unique WWE experiences in virtual reality, featuring highlights from select 2018 WWE special events.
The virtual reality experiences will be approximately 10 minutes in length and available for free to fans globally on a new WWE channel within the NextVR app following each event. The content will provide fans with a completely new experience, featuring highlights from WWE’s biggest events including the excitement of the fans, athleticism of WWE’s larger-than-life Superstars, pivotal moments, epic showdowns and surprise appearances, giving them the opportunity to see the action as if they were there live.
“WWE is amazing in VR, and we know fans are going to love it,” said David Cole, NextVR CEO. “Our patented VR broadcasting pipeline will bring fans ringside with WWE Superstars to experience the electrifying energy and spectacle firsthand.”
“We are always looking to create compelling content across platforms, and we are excited to partner with NextVR to bring our fans closer to the action than ever before,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “As the technology behind virtual reality continues to evolve, this is a unique opportunity for us to partner with NextVR, a leader in this space, to provide new experiences to our passionate fans around the world.”
For each production, NextVR will work alongside WWE’s award-winning TV and production team to position NextVR’s custom virtual reality cameras throughout each event to capture the most immersive views of WWE action.
Fans with a Samsung GearVR headset or Google Daydream View, along with a compatible smartphone, PlayStation VR, or Windows Mixed Reality can download the free NextVR app from the corresponding platform store to access the free highlights.
About NextVR
NextVR is the world’s best virtual reality platform for delivering live sports and music in VR to fans globally. Launched in 2009, the company has patented technology that delivers an unparalleled VR experience providing fans extraordinary access and profound immersion. NextVR has world-class partnerships with leaders in sports and entertainment including the NBA, NFL, FOX Sports, Live Nation, and the International Champions Cup. NextVR was founded by industry leaders with decades of experience in 3D stereoscopic imaging, compression technology and VR broadcasting. For more information, visit NextVR.com.
Powell’s POV: This strikes me as something that’s kinda cool now that could eventually become something bigger as the technology advances.
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