WWE issued the following press release to Prowrestling.net to announce the WrestleMania sponsorship deal with Snickers.
SNICKERS will serve as the exclusive presenting partner of WrestleMania 32, WWE’s pop-culture extravaganza taking place Sunday, April 3 from AT&T Stadium in Dallas, and broadcast live around the world on WWE Network.
SNICKERS’ presenting partnership of WrestleMania 32 is highlighted by a series of custom content integrations within the WWE Network telecast, promotional activity at WrestleMania Axxess – WWE’s four-day, interactive fan festival, and integrations on WWE’s flagship TV programs Monday Night Raw® and SmackDown® on USA Network, a long-standing SNICKERS partner. The agreement also includes presence at WWE live events leading up to WrestleMania.
SNICKERS and WWE will also send one lucky fan to see WrestleMania 32 live, as part of a digital sweepstakes where fans will be asked “who are you when you’re hungry”, launching today at www.WWE.com/HungryForMania. Fans looking for inspiration can check out a new series of digital and social content featuring WWE Superstars and Divas including Roman Reigns®, Paige™, The Miz® and Dolph Ziggler® as they face-off against the funnier side effects of hunger. Content will be released weekly on WWE.com, YouTube, and socially by WWE, and WWE Superstars and Divas.
“With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32,” said Allison Miazga-Bedrick, Director, SNICKERS® Brand. “Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”
“We are excited to partner with a brand like SNICKERS for WWE’s biggest event of the year,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships. “A pop-culture event enjoyed by fans around the world, WrestleMania will provide SNICKERS with a tremendous platform to bring their award-winning ‘You’re Not You When You’re Hungry’ campaign to life in an entertaining way only WWE Superstars and Divas can.”
Fans are encouraged to interact with their favorite WWE Superstars and Divas on Twitter, Facebook and Instagram using the hashtag #EatASNICKERS.
WrestleMania is more than just a one day event; it is a week-long celebration as WWE will take over the Dallas region during WrestleMania Week. In addition to WrestleMania 32 presented by SNICKERS, other activities will include: WrestleMania Axxess – WWE’s four-day, interactive fan festival at the Kay Bailey Hutchison Convention Center; WWE NXT® at the Kay Bailey Hutchison Convention Center Arena; the 2016 WWE Hall of Fame Induction Ceremony at American Airlines Center; Monday Night Raw® at American Airlines Center and more than a dozen activities designed to give back to the host community including “Be a STAR®” anti-bullying rallies, hospital visits and Make-A-Wish events. Additional information on these events will be announced in the future at www.wrestlemania.com.
Powell’s POV: Meh, I’m more of a peanut butter cup guy. Unless we’re talking ice cream bars. Mmmm…Snickers ice cream bars.