By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
AEW issued the following press release on Monday to announcer their partnership with LiveSource.
LiveSource, the mobile app that enables its partners the ability to offer fans unique collectibles and experiences via live auctions, announced a partnership with All Elite Wrestling (AEW), the new professional wrestling league featuring a world-class roster of male and female wrestlers.
This innovative partnership will allow fans anywhere in the world to access the LiveSource auction app on their phones to bid and buy exclusive memorabilia and gear worn by AEW talent. Starting on Wednesday, July 17, fans can download the free LiveSource app to access a special sweepstakes featuring merchandise and tickets for ALL OUT, the highly-anticipated event on Saturday, August 31, in Chicago.
“We are so pumped to be in business with truly forward-thinking partners like AEW,” said Scott F. Levin, CEO of LiveSource. “Our LiveSource app will help AEW feed into its fans’ passion for wrestling by enabling them to literally take home a piece of the AEW experience. We’re eagerly looking forward to helping AEW surprise and thrill its fan base with our technology.”
“Since our launch in January, we’ve been aligning ourselves with best-in-class partners, and LiveSource was a clear choice as its platform is widely recognized as the best mobile auction software on the planet,” said Dana Massie, Chief Marketing and Merchandising Officer at AEW. “The LiveSource app will enhance our fans’ experiences right from their seats in ways that have never been done before. And, the platform will provide fans worldwide with the chance to bid on AEW memorabilia and experiences regardless of their location. We believe that the wrestling community knows no bounds, and our LiveSource partnership will certainly help to reinforce our connections worldwide.”
About LiveSource: Founded in 2016, LiveSource enables partners to surprise and electrify fans with unanticipated opportunities to own unique collectibles and experiences. LiveSource partners can react instantly to initiate auctions for the fans while they are most excited – right then and there during the event. The LiveSource platform gives fans in attendance and at home the ability to bid on items and experiences that become available during an event. Bidding, winning, payment and delivery is all facilitated on mobile devices through LiveSource. This platform is widely recognized as the best mobile auction software in existence. For more information, contact email@example.com.
Powell’s POV: Cody mentioned during a post event scrum on Saturday that AEW intends to hold auctions for various items from Fight For The Fallen with the plan of continuing to donate to the cause supported by the event. I’m not sure if that will be done via LiveSource or if they will continue to use the auctions for donations, company revenue, or some combination of the two.
Check below for the latest Pro Wrestling Boom Podcast With Jason Powell featuring guest Jim Ross discussing his role in AEW, Tony Khan as a leader, whether Ross knew Shawn Spears was going to hit Cody with a chair shot to the head, working with Excalibur and Alex Marvez, his new book and speaking engagement deal, and much more.
The new edition of the Pro Wrestling Boom Podcast with Jason Powell and guest Will Pruett on the Roman Reigns whodunnit angle, WWE heading into SummerSlam, AEW's October 2 premiere on TNT, the New Japan Pro Wrestling G1 Climax Tournament through Day 11, and more (77:45)...