By Jason Powell, Prowrestling.net Editor (@prowrestlingnet)
WWE issued the following press release to announce a new television agreement in France.
WWE (NYSE: WWE) and L’Équipe, the leading French free TV channel dedicated to sport, today announced a new agreement to broadcast WWE’s flagship program Raw® on free-to-air television in France.
Beginning March 10, L’Équipe channel la chaine L’Équipe will air a one-hour version of Raw at 10 a.m. on Saturdays with an additional re-air on Saturday nights, all with French commentary.
“We are delighted to partner with WWE, renowned all over the world for its high-quality TV programs,” said Arnaud de Courcelles, L’Équipe TV Director. “La chaine L’Équipe is happy to offer Raw to its viewers, which is a mix of spectacular sport and entertainment!”
“We are thrilled to partner with L’Équipe and expand our reach on their popular channel in France,” said Michelle Wilson, WWE Co-President. “This partnership to deliver localized WWE programming allows us to provide our unique blend of action-packed, family-friendly entertainment to WWE fans throughout the country.”
Raw will also be available on L’Équipe’s TV Everywhere platform for authenticated subscribers, and on its 7-day VOD catchup window.
Powell’s POV: WWE continuing to localized content is a wise move that should result in more international viewers. They have taken a similar approach in several countries.
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