WWE Smackdown’s in-match ads returning, WWE spending big to promote WWE Network on USA Network

NBC Universal plans to bring back the picture-in-picture advertisements during the WWE Smackdown television broadcasts. Broadcastingcable.com reports that that the concept, which was tested last year, will be used again beginning later this month or next month. [Thanks to Dot Net Member Ernesto Cruz]

Powell’s POV: The story notes that ratings were up 13 percent during the commercial breaks where this approach was used during Smackdown last year. It was a cool approach as viewers were able to see the full match rather than missing out on part of it during a traditional commercial break. The story also states that WWE Network leads all advertisers on the USA Network this year, having spent $742,418 thus far.

The Pro Wrestling Boom Podcast with Jason Powell features ODB discussing the fire that destroyed her food truck, the fundraising drive to help her buy a new truck, her appearance on the latest Impact Wrestling television show, Triple H telling her to go to TNA, and much more...

Be the first to comment

Leave a comment

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.