WWE Smackdown’s in-match ads returning, WWE spending big to promote WWE Network on USA Network

NBC Universal plans to bring back the picture-in-picture advertisements during the WWE Smackdown television broadcasts. Broadcastingcable.com reports that that the concept, which was tested last year, will be used again beginning later this month or next month. [Thanks to Dot Net Member Ernesto Cruz]

Powell’s POV: The story notes that ratings were up 13 percent during the commercial breaks where this approach was used during Smackdown last year. It was a cool approach as viewers were able to see the full match rather than missing out on part of it during a traditional commercial break. The story also states that WWE Network leads all advertisers on the USA Network this year, having spent $742,418 thus far.

The Best of The Boom features Jim Ross joining Jason Powell in this May 9, 2018 discussion regarding his relationship with Vince McMahon, why Vince sticks with Roman Reigns, how Triple H has changed over the years, and more. New episodes of the Boom are typically available mid-week...

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