By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)
WWE and TNT Sports issued the following press release on Monday regarding WWE and Bleacher Report’s new content partnership.
Bleacher Report and WWE, part of TKO Group Holdings (NYSE: TKO), have reached a new multi-year content partnership that will bring WWE’s biggest moments, Superstars and stories to B/R’s massive global audience of sports fans.
Per the agreement, Bleacher Report will hold global highlight rights across WWE’s programming slate, including Monday Night Raw, Friday Night SmackDown, NXT and WWE Premium Live Events such as WrestleMania®, with content distributed across Bleacher Report, House of Highlights, B/R Wrestling — Bleacher Report’s dedicated wrestling brand — and their associated social and digital platforms.
The partnership further expands Bleacher Report’s industry-leading portfolio of content relationships across sports. B/R partners with the world’s biggest leagues and properties including the NFL, NCAA, MLB, NHL and NBA, to bring fans closer to their favorite athletes, teams and moments. Adding WWE to its portfolio reflects B/R’s broader strategy to serve fans across the full spectrum of sports and sports culture, particularly around properties that inspire passionate, year-round conversation.
Beyond highlights, Bleacher Report will have a ringside presence at select WWE PLEs, with B/R and House of Highlights content teams capturing original storytelling, talent-driven content and behind-the-scenes moments.
“WWE fans don’t just watch. They are highly engaged, analyze every detail and debate the sport all week long. That’s exactly the kind of passionate fandom B/R and House of Highlights were built for,” said Bennett Spector, General Manager, Bleacher Report. “This partnership gives us the opportunity to bring fans closer to the biggest moments happening today while also tapping into the incredible history and personalities that have made WWE part of sports culture for generations.”
“Bleacher Report has long been at the intersection of sports and culture,” said Alex Varga, EVP, WWE. “Our partnership with B/R reinforces WWE’s commitment to bringing our content to a global audience.”
WWE coverage will begin rolling out across Bleacher Report and House of Highlights platforms leading into WWE Money in the Bank on Saturday, October 10.
Powell’s POV: My first reaction was that this doesn’t look good for AEW, whose deal with WBD runs through 2027, along with WBD holding a one-year renewal option. However, Josh Nason of F4wonline.com spoke with a WBD spokesperson, who noted that B/R is part of TNT Sports, a separate division within WBD. That won’t stop speculation regarding AEW’s future with WBD, which is in the process of being acquired by Paramount.
(Jason Powell, founder and editor of ProWrestling.net, has covered pro wrestling full-time since 1997. He hosts the weekly podcast, Pro Wrestling Boom, and appears regularly on the Wade Keller Pro Wrestling Podcast. Reach him via email at dotnetjason@gmail.com and on social media via @prowrestlingnet.bsky.social or x.com/prowrestlingnet. For his full bio and information on this website, click here.)
