WWE announces new headwear deal

By Jason Powell, ProWrestling.net Editor (@prowrestlingnet)

WWE issued the following press release to announce their new headwear deal with New Era Cap.

WWE and New Era Cap Co. Inc. today announced a new licensing agreement that makes the international sports and lifestyle brand an official headwear partner of WWE. As part of this new agreement, New Era Cap will produce select hats for marquee WWE events, including WrestleMania, SummerSlam, Royal Rumble and Survivor Series, as well as select headwear featuring logos, names and catch phrases of WWE Superstars and Legends.

“We’re excited to become an official headwear partner of WWE,” said Todd Sokolowski, Director of Core Sports at New Era Cap. “New Era Cap has a history of creating premium headwear with unique designs that excites fans and we look forward to bringing that to the WWE fanbase.”

“New Era is an iconic brand with a long track record of successfully working with the biggest sports and entertainment properties in the world,” said Brian Flinn, WWE Chief Marketing & Communications Officer. “This partnership will give our fans another opportunity to represent their favorite WWE Superstars and Legends with best-in-class products.”

As an official headwear partner of the WWE, New Era Cap will create select products across all styles for men, women and kids. Beginning in April, merchandise will be available at www.neweracap.com, WWEShop.com and at select headwear retailers.

Powell’s POV: It looks like John Cena will have some new lids to cover up his JBL haircut.

Check below for the new Pro Wrestling Boom Podcast with Jason Powell and WOW head writer and lead voice Stephen Dickey discussing his career and the launch of the weekly WOW television series that airs Fridays at 8CT/9ET on AXS TV.



The new edition of the Pro Wrestling Boom Podcast with Jason Powell and guest Will Pruett on the Roman Reigns whodunnit angle, WWE heading into SummerSlam, AEW's October 2 premiere on TNT, the New Japan Pro Wrestling G1 Climax Tournament through Day 11, and more (77:45)...


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