WWE announces new television deal with overseas partner

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WWE issued the following press release on Monday to announce their new television agreement with Groupe AB.

WWE (NYSE: WWE) and Groupe AB will extend their partnership into its 18th year with a new, multi-year agreement to broadcast WWE programming, including WWE’s flagship shows Raw® and SmackDown®, in France, Belgium, Switzerland, Luxembourg, Monaco and Andorra.
Richard Maroko, Deputy Director General, Groupe AB, said: “Each week, WWE programs are major events and great successes for audience reach on our channels. We are proud to be a privileged partner of one of the biggest brands in entertainment.”

“Groupe AB shares our vision and passion for engaging and entertaining our fans,” said Ed Wells, Executive Vice President, WWE International. “Groupe AB has been a long-time, valued partner that enables us to showcase our unique blend of action-packed, family friendly entertainment across key markets.”

Groupe AB channels AB1, RTL9, AB3 and AB4 will televise Raw on Thursdays and SmackDown on Fridays and will air all WWE specials live, including WrestleMania®, SummerSlam®, Survivor Series® and Royal Rumble®. All programs will be available with French commentary and on demand.

Powell’s POV: The description of Groupe AB listed in the press release reads as follows: Groupe AB is a leading independent content producer and distributor in France. The group is principally involved in producing and distributing television series, TV movies, animations and documentaries as well as editing television channels and digital services. The group has a portfolio of 19 channels, widely distributed in French-speaking areas of Europe and Africa.”

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