WWE issued the following press release to Prowrestling.net on Monday to announce their new television deals in Germany.
WWE (NYSE: WWE) and ProSiebenSat1’s sports business cluster, 7Sports, today announced a new multi-year agreement to televise WWE’s flagship programs Raw® and SmackDown® in German on ProSieben MAXX, beginning in April 2017. This marks the first time both shows have aired on the same free-to-air channel in Germany.
“We are proud that we were able to secure this deal for ProSieben MAXX,” said Zeljko Karajica, CEO, 7Sports. “This gives us the opportunity to extend our WWE coverage and make sports entertainment even more popular in Germany.”
“Sports entertainment programming is in great demand with our viewers, and we are thrilled to announce that as of 2017, ProSieben MAXX will be Germany’s number one TV channel for WWE programs,” said René Carl, Managing Director, ProSieben MAXX.
“ProSieben MAXX shares our vision and passion for engaging and entertaining WWE fans,” said Ed Wells, WWE Executive Vice President, International. “This partnership creates one primary destination in ProSieben MAXX for fans to enjoy our unique blend of action-packed, family entertainment.”
ProSieben MAXX has aired SmackDown since April 2014. WWE’s popularity in Germany continues to grow, with more than half a million viewers on average tuning in to WWE TV programming each week.
ProSieben MAXX will also serve as a marketing partner for WWE Live in Frankfurt on Wednesday, November 2 at Festhalle starting at 7pm; Munich on Thursday, November 3 at Olympiahalle starting at 7pm; Oberhausen on Tuesday, November 8 at the Koenig-Pilsner Arena starting at 7pm; and Berlin on Wednesday, November 9 at the Mercedes-Benz Arena starting at 7pm. Tickets are available at www.eventim.de.
Powell’s POV: The news broke last week that WWE and its current partner would not renew their agreement that expires in March 2017. These deals don’t come together overnight, so it seems likely that WWE was already moving in this direction.
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