{"id":82276,"date":"2020-11-18T13:57:33","date_gmt":"2020-11-18T19:57:33","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=82276"},"modified":"2020-11-18T13:57:33","modified_gmt":"2020-11-18T19:57:33","slug":"aew-touts-its-new-ad-campaign","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2020\/11\/18\/aew-touts-its-new-ad-campaign\/","title":{"rendered":"AEW touts its new ad campaign"},"content":{"rendered":"<div id=\"prowr-1135304662\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener noreferrer\">@prowrestlingnet<\/a>)<\/p>\n<p><i>AEW issued the following press release on Wednesday to tout its new advertising campaign.<\/i><\/p>\n<p><strong>LOS ANGELES \u2013 November 18, 2020 \u2013<\/strong>\u00a0Today, TNT announced a new ad campaign to promote its popular All Elite Wrestling program, \u201cAEW Dynamite,\u201d which is currently the number one wrestling show on Wednesday nights.\u00a0The new ad is part of AEW\u2019s \u201cBoundless\u201d campaign and was created and directed by Director X (Julien Christian Lutz), who is an award-winning music video and movie director best known for his visually distinctive videos for popular artists including Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Usher, John Mayer and many more. Director X\u2019s accolades include winning Video Director of the Year at the 2016 BET Awards, Best Hip Hop Video at the 2020 BET Hip Hop Awards and Best Video at the 2020 MTV European Music Awards.<\/p>\n<p>Celebrating the world-class roster of diverse male and female wrestlers, \u201cBoundless\u201d tells the underdog story of the stars of AEW, who, with a true passion for the sport, bet on themselves and created a new kind of wrestling league, drawing millions of fans to their dynamic, action-packed TNT \u201cAEW Dynamite\u201d weekly events.<\/p>\n<p>\u201cDirector X is the perfect partner to showcase the AEW brand with his distinct visual style that uniquely speaks to a new generation,\u201d said Melissa Chambless, EVP of Marketing, TNT, TBS and truTV. \u201cHis ability to bring these wrestlers\u2019 incredible stories to life in such an authentic way thoroughly manifests our Boundless campaign.\u201d<\/p>\n<p>\u201cLike me, I think a lot of people will relate to the stories shared in this video,\u201d said Director X. \u201cI know what it\u2019s like to be doubted, being told \u2018you can\u2019t do this,\u2019 but AEW is proof that by believing in yourself and not listening to what the world is saying you can and will do it.\u00a0This isn\u2019t B.S.\u00a0It\u2019s real.\u201d<\/p>\n<p>Watch the video here:\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__warnermediagroup.us16.list-2Dmanage.com_track_click-3Fu-3D97269fe5b4180d8be2cf67f2f-26id-3D454ba6a529-26e-3Da1cc24879b&amp;d=DwMFaQ&amp;c=tq9bLrSQ8zIr87VusnUS9yAL0Jw_xnDiPuZjNR4EDIQ&amp;r=LDeTrt2UeYNxKDI_YdbFCzsaCBh9jfd_cNOqXGwuuPg&amp;m=lTGyju4nJIEglKIYCauo6tOowA3BbXPUO-rgIHGSUQg&amp;s=KgFpxv0SbFGK30F0MFixSctirffoC1k4v2fLnMV0n1s&amp;e=\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/urldefense.proofpoint.com\/v2\/url?u%3Dhttps-3A__warnermediagroup.us16.list-2Dmanage.com_track_click-3Fu-3D97269fe5b4180d8be2cf67f2f-26id-3D454ba6a529-26e-3Da1cc24879b%26d%3DDwMFaQ%26c%3Dtq9bLrSQ8zIr87VusnUS9yAL0Jw_xnDiPuZjNR4EDIQ%26r%3DLDeTrt2UeYNxKDI_YdbFCzsaCBh9jfd_cNOqXGwuuPg%26m%3DlTGyju4nJIEglKIYCauo6tOowA3BbXPUO-rgIHGSUQg%26s%3DKgFpxv0SbFGK30F0MFixSctirffoC1k4v2fLnMV0n1s%26e%3D&amp;source=gmail&amp;ust=1605814158402000&amp;usg=AOvVaw2v8Hbf_IruadvpLKO1lNUk\">https:\/\/www.youtube.com\/watch?<wbr \/>v=u5jtaAnSyXk&amp;feature=youtu.be<\/a><\/p>\n<p>Wednesday\u2019s #1 wrestling show, \u201cAEW Dynamite\u201d exploded onto the wrestling scene when it premiered on TNT in 2019. Featuring\u00a0fast-paced, high-impact competitions\u00a0with real sports analytics, the critically acclaimed series has continued to deliver high-performing episodes each week, reaching more than 59 million people across TNT\u2019s linear and digital platforms. The show also delivers the youngest wrestling audience on television.<\/p>\n<p>AEW\u2019s success story resonated with Director X as his own company, Fela, celebrates inclusion and diversity.\u00a0Fela was founded on the mandate to \u201ctell cultural stories authentically while being the voice for the underrepresented.\u201d Fela\u2019s mantra \u201cOwn Your Culture, Tell Your Stories\u201d is what AEW is all about.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> AEW had multiple ads during Monday&#8217;s WWE Raw for the first time in recent memory, so it looks like they will be investing in additional advertising. Obviously, it&#8217;s a wise move to get the word out about the brand as much as possible.<\/p><div id=\"prowr-2005143736\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<div id=\"prowr-3723036714\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":49871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2837,2,3],"tags":[2486,3033,128],"class_list":["post-82276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aew-news","category-newsticker","category-newsupdates","tag-aew","tag-aew-dynamite","tag-pro-wrestling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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