{"id":70341,"date":"2020-03-09T09:28:02","date_gmt":"2020-03-09T14:28:02","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=70341"},"modified":"2020-03-09T09:28:02","modified_gmt":"2020-03-09T14:28:02","slug":"wwe-and-mars-extend-partnership","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2020\/03\/09\/wwe-and-mars-extend-partnership\/","title":{"rendered":"WWE and Mars extend partnership"},"content":{"rendered":"<div id=\"prowr-643376332\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener noreferrer\">@prowrestlingnet<\/a>)<\/p>\n<p><i>The following press release was issued on Monday to announce the extension of the agreement between WWE and Mars.<\/i><\/p>\n<p>HACKETTSTOWN, NJ, and STAMFORD, CT, March 9, 2020 \u2013 Mars, Incorporated and WWE (NYSE: WWE) today announced an expansion of their long-standing partnership for 2020 in which SNICKERS\u00ae will once again serve as the exclusive presenting partner of WrestleMania, one of the largest sports and entertainment events in the world. The partnership marks the brand\u2019s fifth consecutive year as presenting sponsor of WrestleMania, which takes place Sunday, April 5, 2020, at Raymond James Stadium in Tampa, Florida, and will stream live around the world at 7 p.m. Eastern on WWE Network, WWE\u2019s award-winning streaming service.<\/p>\n<p>The expanded partnership will include three pieces of custom creative featuring WWE Superstars promoting the new SNICKERS \u201cFix the World\u201d campaign. In the videos, the Superstars find their unique daily annoyances are solved after SNICKERS has fixed the world. The spots will air in WWE\u2019s flagship TV programs beginning March 23 on \u201cMonday Night Raw\u201d on USA Network and March 27 during \u201cFriday Night SmackDown\u201d on FOX. The third spot will air during WrestleMania on WWE Network.<\/p>\n<p>\u201cOur partnership has historically shown the power of SNICKERS to satisfy when WWE Superstars are hungry, and now we\u2019re taking it to the next level by fixing things in their daily lives that are out of sorts,\u201d said Josh Olken, Brand Director, SNICKERS. \u201cWe\u2019re excited to be back for the fifth year as the presenting sponsor of WrestleMania as we find new and relevant ways to provide satisfaction to the WWE\u2019s passionate fan base.\u201d<\/p>\n<p>\u201cWe are proud to partner with Mars Wrigley for the fifth consecutive year and incorporate WWE Superstars\u2019 larger-than-life personalities into the next evolution of the popular SNICKERS campaign,\u201d said John Brody, WWE Executive Vice President, Global Head of Sales &amp; Partnerships. \u201cOur long-term partnership illustrates WWE\u2019s unique ability to connect with fans across our global platforms and deliver valuable exposure for blue-chip brands.\u201d<\/p>\n<p>The partnership includes SNICKERS brand presence at WrestleMania Axxess, WWE\u2019s five-day, interactive fan festival at the Tampa Convention Center, plus custom digital and social content sponsorships on WWE.com and WWE\u2019s YouTube channel, which is the No. 1 most-viewed sports channel and No. 5 most-viewed channel in the world. SNICKERS will also serve as a promotional partner of WWE\u2019s \u201cExtreme Rules\u201d pay-per-view event in July 2020, and for the third consecutive year will be supported by a nationwide retail program available at all Dollar General stores to support the sale of co-branded WWE SNICKERS bars. The bars will be available mid-March through mid-April, while supplies last.<\/p>\n<p>WWE\u2019s expanded partnership with Mars will also highlight SKITTLES\u00ae as the presenting partner of WWE\u2019s \u201cHell in a Cell\u201d pay-per-view event in October 2020. SKITTLES will be prominently featured as part of cross-platform media assets promoting \u201cHell in a Cell\u201d and will collaborate with WWE on production of a co-branded custom integration that will air in the telecast. Additional partnership activations will be unveiled in the coming months.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> Because nothing says Hell in a Cell quite like Skittles.<\/p>\n<div id=\"prowr-1182270093\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[128,2669,39,101],"class_list":["post-70341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-pro-wrestling","tag-wm36","tag-wrestlemania","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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