{"id":68732,"date":"2020-02-07T13:05:13","date_gmt":"2020-02-07T19:05:13","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=68732"},"modified":"2020-02-07T13:05:20","modified_gmt":"2020-02-07T19:05:20","slug":"lutzs-blog-wwe-has-trained-fans-to-cheer-for-outcomes-not-wrestlers","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2020\/02\/07\/lutzs-blog-wwe-has-trained-fans-to-cheer-for-outcomes-not-wrestlers\/","title":{"rendered":"Lutz&#8217;s Blog: WWE has trained fans to cheer for outcomes, not wrestlers"},"content":{"rendered":"<div id=\"prowr-2117374774\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jeff Lutz<\/b>, ProWrestling.net Staffer (<a href=\"https:\/\/twitter.com\/JLutz82\" target=\"_blank\" rel=\"noopener noreferrer\">@JLutz82<\/a>)<\/p>\n<p>Though seemingly impossible, WWE fans were clearly rooting for the same wrestler to win both the men\u2019s and women\u2019s Royal Rumbles last month. It was a faceless wrestler with limited credentials known as \u201cSomebody Different.\u201d<\/p>\n<p>The actual name didn\u2019t matter as much as a fresh feeling of newness and originality. There were a few names fans didn\u2019t want to win \u2013 Brock Lesnar, Roman Reigns, Seth Rollins, Charlotte Flair \u2013 because they would be too predictable. The wrestlers that fans were rooting for didn\u2019t have names, just a description: Someone who isn\u2019t Lesnar, Reigns, or Flair.<\/p>\n<p>WWE got one wrong, giving the women\u2019s Rumble win to Charlotte Flair; though that is apparently leading to a fresh matchup with NXT champion Rhea Ripley. But WWE did get the other one right, going with Drew McIntyre as the winner of the men\u2019s Rumble. McIntyre is a new face in WWE\u2019s main event scene, no doubt. But his most important attribute is that he\u2019s not Lesnar, Reigns, or Rollins.<\/p>\n<p>If you like Drew McIntyre, a perfectly reasonable position, I challenge you to ask yourself why. If the answer is anything other than, \u201cHe\u2019s never had a big-time title match before,\u201d I\u2019d press you for an actual reason. He has a great look, a cool finishing move, a fun accent and a great comeback story that WWE hasn\u2019t really told. But those aren\u2019t reasons to get behind the wrestler more than the fact that he\u2019s a new face at the top of the card.<\/p>\n<p>The good news is that the disconnect between liking a wrestler and enjoying newness isn\u2019t your fault, it\u2019s WWE\u2019s. Since the days and years of John Cena owning the main event, WWE has trained fans to root for any fresh act and not the wrestler himself. McIntyre is only the latest example.<\/p>\n<p>It\u2019s not that McIntyre isn\u2019t great \u2013 he is. He deserves his spot at WrestleMania and he deserves to be a fan-favorite champion. The problem is WWE hasn\u2019t given fans any reason to root for McIntyre the person, only to cheer him because his win means Lesnar won\u2019t be champion anymore. WWE has two months before WrestleMania to give McIntyre a discernible personality and an actual reason for fans to like him, but WWE probably won\u2019t do that because it doesn\u2019t have to.<\/p>\n<p>The fans\u2019 overwhelming desire for constant change has given WWE writers and Vince McMahon himself every excuse for lazy, uninspired booking. McIntyre turned babyface because he leaned against some fans for a promo once, I guess, and because WWE knew fans wanted somebody different to face Lesnar at WrestleMania.<\/p>\n<p>WWE neglected to tell the story of McIntyre leaving the company, making himself into an excellent promo and in-ring worker through hard work and determination and returning as a refined, polished star. Instead, the build to WrestleMania will likely see McIntyre cementing his babyface status by saying nice things about the fans, distracting them from the fact that WWE refuses to tell an actual story.<\/p>\n<p>The shelf life of a top good guy in WWE is shorter than ever, either because fans immediately crave someone new or because WWE never actually believes in that star to begin with. Rollins, who brought much of the fan angst toward him on himself, had to turn heel because the audience grew tired of his good-guy persona. It was, again, mostly his fault, but if WWE had actually helped him build support rather than presenting him as \u201csomeone finally took the title from Lesnar,\u201d he might have been able to maintain his popularity.<\/p><div id=\"prowr-3016906414\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>Kofi Kingston fell victim to tepid booking, rarely being presented as a credible champion before losing in seconds to Lesnar. Those decisions make fans reticent to get behind the next star who is built organically. The only WWE exception is Daniel Bryan, for whom WWE stumbled into telling the right story six years ago and who has kept his star status in spite of WWE botching his return in 2018.<\/p>\n<p>AEW doesn\u2019t have the same problem. AEW fans root for wrestlers because they genuinely like them, not because the wrestlers are a break from what\u2019s old. Cody Rhodes has an authentic relationship with fans and many of the company\u2019s other stars have credibility from their days on the independent level. Even the stars that aren\u2019t new, such as former WWE mainstays Chris Jericho and Jon Moxley, aren\u2019t rejected because they\u2019re three-dimensional, multi-faceted characters.<\/p>\n<p>WWE hasn\u2019t relearned that concept. It used to have an abundance of aptitude for it, nurturing its top stars while catering to the fans\u2019 love for them. WWE gets away with laziness because fans are so eager for something different, even though their eagerness is never legitimately rewarded.<\/p>\n<div id=\"prowr-2540094950\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jeff Lutz, ProWrestling.net Staffer&#8230;<\/p>\n","protected":false},"author":5,"featured_media":22087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3150,50,27],"tags":[2486,107,1479,202,1241,51,1538,173,2598,428,128,1810,54,101],"class_list":["post-68732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeff-lutz","category-mustreadarticles","category-viewpoints","tag-aew","tag-brock-lesnar","tag-charlotte-flair","tag-chris-jericho","tag-cody","tag-daniel-bryan","tag-drew-mcintyre","tag-john-cena","tag-jon-moxley","tag-kofi-kingston","tag-pro-wrestling","tag-rhea-ripley","tag-roman-reigns","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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