{"id":57337,"date":"2019-06-10T12:00:51","date_gmt":"2019-06-10T17:00:51","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=57337"},"modified":"2019-06-10T12:01:06","modified_gmt":"2019-06-10T17:01:06","slug":"perkins-blog-the-promotion-is-the-babyface-how-aew-will-succeed-where-wcw-ultimately-failed","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2019\/06\/10\/perkins-blog-the-promotion-is-the-babyface-how-aew-will-succeed-where-wcw-ultimately-failed\/","title":{"rendered":"Perkins&#8217; Blog: &#8220;The Promotion is the Babyface&#8221; &#8211; How AEW will succeed where WCW ultimately failed"},"content":{"rendered":"<div id=\"prowr-741639074\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><strong>By Nick Perkins<\/strong>, ProWrestling.net Staffer (<a href=\"https:\/\/twitter.com\/WesternRebel\" target=\"_blank\" rel=\"noopener noreferrer\">@WesternRebel<\/a>)<\/p>\n<p>Jon Moxley, who recently made his debut with All Elite Wrestling (AEW) made waves once again with podcast appearances on both &#8220;Talk is Jericho&#8221; and the Wade Keller Pro Wrestling Podcast.<\/p>\n<p>The Jericho podcast was certainly the more \u2018controversial\u2019 of the two, but Keller\u2019s interview was just as intriguing. In addition to an amazing rant about his notoriously boring match against Brock Lesnar at WrestleMania 32 that must be heard to be believed, Moxley said something that made my ears prick up as if I were a dog and he was Pavlov himself.<\/p>\n<p>Keller was questioning Moxley about the typical roles of babyfaces and heels, whether or not that mindset is pass\u00e9 (it\u2019s not), and how the wrestlers in AEW will be promoted. Ambrose said there will still be traditional heels and babyfaces in AEW, but he mentioned that it would be hard to truly \u2018boo\u2019 somebody like Cody Rhodes, because of his real-life story.<\/p>\n<p>\u201cThe promotion is the babyface,\u201d Moxley stated. It was a throwaway quote, but it perfectly sums up the battle lines being drawn between AEW and WWE. It\u2019s not a war just yet, but if fans were forced to pick a side, it seems as if many would side with All Elite Wrestling.<\/p>\n<p>AEW is the DIY promotion, started by a bunch of guys who were told they would never \u2018make it.\u2019 It\u2019s owned by a guy who could very easily have come off to wrestling fans as the typical son of a rich man, born with a proverbial silver spoon. But Tony Khan is anything but typical. He\u2019s a fan of professional wrestling, first and foremost. He also seems like a genuinely good dude, based on the appearances he\u2019s made and interviews he\u2019s given. It\u2019s hard not to like Tony Khan and it\u2019s even harder not to like Cody, The Young Bucks, Kenny Omega, Chris Jericho, Jim Ross, Brandi Rhodes, and almost every single member of the AEW roster.<\/p>\n<p>Except MJF. It\u2019s easy to not like him.<\/p>\n<p>For the time being, AEW are the clear babyfaces, going up against the McMad Titan himself, Vince McMahon. It\u2019s a situation reminiscent of the \u2018war\u2019 between the then-WWF and Ted Turner\u2019s World Championship Wrestling.<\/p>\n<p>History books are written by the victors, and the history WWE would lead people to believe is that the WWF was the clear underdog in the fight against WCW. WWF was the mom and pop organization that gave the world Hulk Hogan and made pro wrestling cool. It was a family-run business that started with Jess McMahon and would continue to flourish until his grandson, Vince McMahon Jr. took ownership and then it skyrocketed. While the WWF was, in fact, a family business, it was far from a small business, even back then. Vince K. McMahon almost single-handedly monopolized the wrestling business in the &#8217;80s. When Ted Turner purchased WCW and proudly proclaimed that he was \u201cin the wrestling business,\u201d McMahon scoffed. His arrogance never let him believe that WCW could be a true threat.<\/p>\n<p>Until it was.<\/p><div id=\"prowr-2616944896\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>For a solid 3-4 years, WCW outshined, outperformed, and outdrew WWE at seemingly every turn. Their buy rates skyrocketed as the NWO, Sting, Goldberg and a select few others captured the hearts and imaginations of fans.<\/p>\n<p>But it wouldn\u2019t be long before those hearts were broken. After a series of dumb storylines, non-finishes to the majority of main event matches, and the failure to create new stars other than Goldberg, WCW soon found itself as the unintentional heel in the feud with WWE. Fans were quick to forgive and forget Vince McMahon and the bad decisions he made, both in front of and behind the camera. Suddenly, the company that changed the face of the business for a while became Public Enemy No. 1 for fans. Every decision the company made seemed to be a bad one. Every person they hired, every story they wrote, every match that was botched, none of it went unnoticed by fans.<\/p>\n<p>Sound familiar? WCW became a joke within the industry before it was purchased by WWE. Fans had zero faith in the creative direction and they had nothing but scorn for the suits behind the company. WCW turned heel and it would go out on its back.<\/p>\n<p>Now, twenty-ish years later, a new company has finally emerged with enough talent in front of and behind the scenes, as well as the bankroll, to compete with WWE. But, unlike WCW, this company is not being ran by a bunch of suits who don\u2019t know a wristlock from a wristwatch (I\u2019ve always wanted to use that metaphor). While it is about to occupy the former television home of WCW, AEW is not the byproduct of TNT or Turner Broadcasting.<\/p>\n<p>More importantly than that, however, is the mission statement behind AEW. Whereas WCW featured a roster of performers who, seemingly, were only interested in forwarding their own careers, it seems as if AEW is more of an \u2018all-for one, one-for-all,\u2019 company. Cody, Tony Khan, The Young Bucks, Kenny Omega, and even Chris Jericho aren\u2019t looking to solely pad their own resumes and wallets. They have stated, on multiple occasions, that they want to change the wrestling world as we know it. So far, they\u2019re off to a good start. The in-ring action at Double Or Nothing was top-notch, but it\u2019s the stuff going on outside of the ring that clearly positions AEW as a \u2018babyface.\u2019<\/p>\n<p>Their positioning of women and men as equals, as well as their attitudes toward transgender inclusion are breaking down decades-long barriers. Their foresight to provide the first sensory-inclusive pro wrestling show was a great move. Their denial of wanting to \u2018compete\u2019 with WWE (even though that\u2019s exactly what they\u2019re doing) allows them to remain on the high road, especially when WWE continues to make baffling business and creative decisions. Basically, they\u2019re saying and doing everything right, as of now. Things could change because things always change when it involves the wrestling business. But that\u2019s exactly what AEW says they want to usher in- change.<\/p>\n<p>Nobody knows if AEW will be able to change the wrestling world. We don\u2019t even know, just yet, if they will be the company to finally, totally challenge WWE for wrestling supremacy. Their track record is unproven and their history has yet to be written. But everybody likes a good underdog story, and that\u2019s exactly what AEW is right now- an underdog. And it\u2019s hard not to cheer them on. It\u2019s hard not to root for the underdog.<\/p>\n<p>It\u2019s hard to not side with the babyface.<\/p>\n<p><i>Check below for the latest Pro Wrestling Boom Podcast with Jason Powell and Glenn &#8220;Disco Inferno&#8221; Gilbertti, who discusses how being a good heel doesn&#8217;t stop outside the ring, a trait that big name wrestlers have in common, his male chauvinist persona, why he didn&#8217;t work for WWE after the WCW sale, and more.<\/i><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" style=\"border: solid 1px #dedede;\" src=\"https:\/\/app.stitcher.com\/splayer\/f\/180116\/61717177\" width=\"1000\" height=\"250\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div id=\"prowr-3824921191\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Nick Perkins, ProWrestling.net Staffer&#8230;<\/p>\n","protected":false},"author":5,"featured_media":49871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[50,2446,27],"tags":[2486,2598,101],"class_list":["post-57337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mustreadarticles","category-nick-perkins","category-viewpoints","tag-aew","tag-jon-moxley","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perkins&#039; 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