{"id":53118,"date":"2019-03-11T09:22:20","date_gmt":"2019-03-11T14:22:20","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=53118"},"modified":"2019-03-11T09:22:20","modified_gmt":"2019-03-11T14:22:20","slug":"wwe-expands-partnership-with-the-mars-candy-company-snickers-to-sponsor-wrestlemania-wrestlers-to-appear-on-snickers-wrappers","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2019\/03\/11\/wwe-expands-partnership-with-the-mars-candy-company-snickers-to-sponsor-wrestlemania-wrestlers-to-appear-on-snickers-wrappers\/","title":{"rendered":"WWE expands partnership with the Mars candy company, Snickers to sponsor WrestleMania, wrestlers to appear on Snickers wrappers"},"content":{"rendered":"<div id=\"prowr-894092047\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener noreferrer\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release to announce the expansion of its partnership with Mars, Inc.<\/i><\/p>\n<p>WWE (NYSE: WWE) and Mars, Incorporated today announced an expanded partnership where SNICKERS\u00ae and SKITTLES\u00ae will receive significant visibility and consumer engagement across WWE\u2019s global platforms beginning at WrestleMania, one of the largest sports and entertainment events in the world.<\/p>\n<p>For the fourth consecutive year, SNICKERS\u00ae will serve as the exclusive presenting partner of WrestleMania, which will take place Sunday, April 7, 2019 at MetLife Stadium and stream live around the world on WWE Network, WWE\u2019s award-winning streaming service. SNICKERS\u00ae\u2019 presenting partnership of WrestleMania will once again feature WWE Superstars promoting the brand\u2019s popular \u2018You\u2019re Not You When You\u2019re Hungry\u2019 campaign in custom content produced by WWE. The creative will air in WWE\u2019s flagship TV programs Monday Night Raw\u00ae and SmackDown Live\u00ae on USA Network, and in WrestleMania on WWE Network. This content will also appear across WWE\u2019s global digital and social platforms, including WWE\u2019s YouTube channel, which is the #1 most viewed sports channel and #2 most viewed channel in the world.<\/p>\n<p>\u201cWWE Superstars can\u2019t perform in the ring and live up to their larger-than-life personalities if they\u2019re hungry,\u201d said Josh Olken, Brand Director, SNICKERS\u00ae. \u201cWe\u2019re thrilled to be back for the fourth consecutive year as the presenting sponsor of WrestleMania, making sure that no one across WWE\u2019s passionate fan base is hungry when getting their WrestleMania fix.\u201d<\/p>\n<p>\u201cWWE is thrilled to expand our partnership with Mars and provide two marquee brands, SNICKERS\u00ae and SKITTLES\u00ae, with valuable exposure across our global platforms,\u201d said John Brody, WWE Executive Vice President, Global Sales &amp; Head of International. \u201cSNICKERS\u00ae will once again leverage the massive platform and global fan base that WrestleMania provides as we bring their \u2018You\u2019re Not You When You\u2019re Hungry\u2019 campaign to life in new and creative ways.\u201d<\/p>\n<p>As part of the broadened relationship, SNICKERS\u00ae has released five limited edition Hunger Bars with WWE that include the catchphrases of five Superstars on the packaging:<\/p>\n<p>The Miz = Awesome<br \/>\nLana = Ravishing<br \/>\nBobby Roode = Glorious<br \/>\nAJ Styles = Phenomenal<br \/>\nRusev = Brute<\/p>\n<p>The bars will be available beginning next Monday, March 18 through mid-April exclusively at Dollar General\u00ae stores across the country. Fans can also look out for a special digital coupon on SNICKERS\u00ae singles items, as well as a digital \u201cSuperstar-Yourself\u201d experience on DollarGeneral.com.<\/p>\n<p>The partnership will also include a SNICKERS\u00ae brand presence at WrestleManiaAxxess, WWE\u2019s five-day, interactive fan festival at Pier 12 in Brooklyn, NY, plus custom digital and social content sponsorships on WWE.com and YouTube as part of a multi-platform media campaign.<\/p><div id=\"prowr-3607078108\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p>Continuing the relationship, SKITTLES\u00ae will serve as the presenting partner of WWE\u2019s Hell in a Cell event this September. This will include cross-platform promotion via WWE\u2019s global media channels, a co-branded custom integration that will air in the telecast, and additional partnership activations that will be unveiled in the coming months.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> The Glorious gimmick is paying off for Bobby Roode rather than being a one dimensional burden for once. Taz was ahead of his time, as he would have been the perfect face for the orange and black wrapper candy that everyone&#8217;s grandmother passed out during Halloween.<\/p>\n<p><i>Check below for the new Pro Wrestling Boom Podcast with Jason Powell and guest Ian Riccaboni discussing his decision to re-sign with Ring of Honor, getting emotionally invested in matches, the March 15 ROH 17th Anniversary show, the G1 Supercard at MSG, and much more.<\/i><\/p>\n<hr \/>\n<p><iframe loading=\"lazy\" style=\"border: solid 1px #dedede;\" src=\"https:\/\/app.stitcher.com\/splayer\/f\/180116\/59260785\" width=\"1000\" height=\"250\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div id=\"prowr-3052413384\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[101],"class_list":["post-53118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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