{"id":35954,"date":"2018-02-16T09:44:06","date_gmt":"2018-02-16T15:44:06","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=35954"},"modified":"2018-02-16T09:44:06","modified_gmt":"2018-02-16T15:44:06","slug":"wwe-action-figures-first-u-s-sales","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2018\/02\/16\/wwe-action-figures-first-u-s-sales\/","title":{"rendered":"WWE action figures first in U.S. sales"},"content":{"rendered":"<div id=\"prowr-1856449703\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, Prowrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release to tout NDP Group listed WWE as having the top selling action figures in the United States.<\/i><\/p>\n<p>According to The NPD Group, WWE had the #1 selling action figure in the U.S. in 2017, surpassing all action figure sales of other major entertainment brands and blockbuster films.*<\/p>\n<p>\u201cWWE\u2019s year-round content and unprecedented fan engagement play a key role in the success of all lines of business, including our #1 action figure,\u201d said Casey Collins, WWE Executive Vice President, Consumer Products. \u201cWith family-friendly entertainment, a diverse portfolio of innovative toys, and an extensive roster of larger than life Superstars, our passionate fans can engage with WWE in more ways than any other entertainment brand.\u201d<\/p>\n<p>As WWE\u2019s global master toy licensor since 2009, Mattel\u2019s WWE Basic Action Figure Series is the longest-running continuous action figure assortment in history. With more than 400 unique WWE Superstars in the collection, the Series celebrates the history of WWE spanning from the Legends of the 1980\u2019s to the present Superstars of today.<\/p>\n<p>\u201cWWE fans, both kids and collectors, are among the most loyal and passionate of any property. When you combine that passion with an amazing roster of Superstars, it\u2019s a magic formula for action figures,\u201d said Jason Horowitz, Senior Vice President and General Manager of Licensed Properties at Mattel. \u201cWe offer fans product with continual freshness and authenticity, and in 2018 our design team is raising the bar with new techniques to ensure our action figures are even more like their real-life Superstars.\u201d<\/p>\n<p>WWE programming reaches more than 800 million homes worldwide in 180 countries and 20 languages. WWE is a $1 billion brand at retail, has more than 850 million social media followers, and is the #1 sports channel and #2 channel overall in the world on YouTube. In 2017, WWE had more than 20 billion views alone across its digital and social platforms. This unmatched fan engagement has helped WWE remain a ratings juggernaut for more than 25 years in addition to having some of the most socially-active shows on television.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> One of my nephews contributes to WWE&#8217;s success in the action figure world, which makes him the easiest person on my holiday shopping list. Topping the U.S. is an impressive feat for WWE considering the popularity of Marvel and other brands.<\/p>\n<hr \/>\n<p><b>NEW:<\/b> Help support Prowrestling.net when you shop Amazon by starting your online Amazon shopping at\u00a0<a href=\"http:\/\/prowrestling.net\/amazon\">Prowrestling.net\/amazon<\/a>. You are not charged extra, but we receive a small and very helpful commission on everything you purchase. Thanks for thinking of us every time you shop at Amazon.<\/p>\n<div id=\"prowr-4190126810\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, Prowrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[101],"class_list":["post-35954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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