{"id":35496,"date":"2018-02-06T09:17:13","date_gmt":"2018-02-06T15:17:13","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=35496"},"modified":"2018-02-06T09:17:13","modified_gmt":"2018-02-06T15:17:13","slug":"wwe-announces-new-deal-lids-sports-group","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2018\/02\/06\/wwe-announces-new-deal-lids-sports-group\/","title":{"rendered":"WWE announces new deal with LIDS Sports Group"},"content":{"rendered":"<div id=\"prowr-1215336162\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><em>WWE issued the following press release on Tuesday to promote their partnership with LIDS Sports Group.<\/em><\/p>\n<p>Leading omni-channel sports licensed retailer <a href=\"http:\/\/www.lids.com\/\"><strong>LIDS Sports Group<\/strong><\/a> announced today a new partnership with <a href=\"http:\/\/www.wwe.com\/\"><strong>WWE<\/strong><\/a><strong>,<\/strong> gaining the licensing rights to create on-demand WWE headwear. The new licensing agreement allows for LIDS to embroider the names, logos, and autographs (EmbroidiGraph) of WWE Superstars and Legends on WWE-licensed headwear within its stores and upon orders online.<\/p>\n<p>\u201cThe passion that runs through the veins of WWE fans is indisputable, so we are thrilled to be able to further connect with this fanbase by offering them a new way to demonstrate support for their favorite Superstars and Legends,\u201d said David Baxter, president and CEO of LIDS Sports Group. \u201cCustomization is an important aspect to our brand, and we hope to continue the expansion of our WWE customization offerings in ways that take customers\u2019 fandom to the next level.\u201d<\/p>\n<p>The new agreement also allows for the on-demand creation of custom WWE headwear. Customers can select from a wide selection of blank headwear options offered by LIDS \u2013 which covers all styles from fitted to flex to snapbacks in a wide variety of colors \u2013 and then choose from the new library of WWE custom embroidery options to create personalized, one-of-a-kind looks. Thanks to LIDS\u2019 unique customization capabilities, creating a custom WWE hat in-store will take only minutes.<\/p>\n<p>LIDS\u2019s WWE on-demand customization program launched a select assortment of logos and autographs ahead of WWE\u2019s Royal Rumble event, and LIDS will continuously add new WWE Superstars and Legends on a monthly-basis.<\/p>\n<p>\u201cLIDS shares our vision of fan engagement by providing customized offerings that connects our passionate fans with their favorite Superstars,\u201d said Casey Collins, WWE Executive Vice President of Consumer Products. \u201cWe\u2019re excited to launch this new on-demand initiative with a brand who can offer WWE products in real-time alongside our biggest events.\u201d<\/p>\n<p>Nearly 1,000 LIDS stores nationwide are outfitted with comprehensive embroidery capabilities, providing shoppers the ability to customize their headwear and apparel with names, phrases and images. Shoppers are also able to customize headwear online at<a href=\"http:\/\/www.lids.com\/\"><strong>www.lids.com<\/strong><\/a>. LIDS\u2019s unique EmbroidiGraph service also allows consumers to embroider any current professional athlete\u2019s signature (NFL, NBA, MLB and NHL) on any team-licensed hat.<\/p>\n<p>LIDS Sports Group operates more than 1,200 retail locations across North America and has sold\u00a0approximately 300 million hats since its founding. To learn more, visit <a href=\"http:\/\/www.lids.com\/\"><strong>www.lids.com<\/strong><\/a>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> Is there a way to make the &#8220;Woken&#8221; Matt Hardy character&#8217;s lid look like a tinfoil hat? Does this deal mean we&#8217;ll start seeing more wrestlers wear hats as part of their entrances?<\/p>\n<div id=\"prowr-2118771313\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>WWE issued the following press&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[101],"class_list":["post-35496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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