{"id":27145,"date":"2017-07-26T14:58:53","date_gmt":"2017-07-26T19:58:53","guid":{"rendered":"http:\/\/prowrestling.net\/site\/?p=27145"},"modified":"2017-07-26T14:58:53","modified_gmt":"2017-07-26T19:58:53","slug":"ed-nordholm-says-gfw-moving-negotiations-matt-jeff-hardy-broken-universe-intellectual-property","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2017\/07\/26\/ed-nordholm-says-gfw-moving-negotiations-matt-jeff-hardy-broken-universe-intellectual-property\/","title":{"rendered":"Ed Nordholm says GFW is moving on from negotiations with Matt and Jeff Hardy over the Broken Universe intellectual property"},"content":{"rendered":"<div id=\"prowr-722401844\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p>Anthem executive Ed Nordholm spoke with Sports Illustrated about the debate with Matt Hardy and Jeff Hardy over the &#8220;Broken Universe&#8221; intellectual property. After restating his argument that the company owns the intellectual property, Nordholm closed by saying that he is not open to further discussions on the matter.<\/p>\n<p>&#8220;I\u2019ve stopped thinking about this,&#8221; Nordholm said. &#8220;We have a show to put on, and a company and a brand. We\u2019ve got things on our plate that are more important than sorting out the &#8216;Broken Brilliance.&#8217; I made a genuine effort to resolve something to benefit the Hardys as a goodwill gesture to Matt. It didn\u2019t reach a conclusion and we\u2019re moving on. We\u2019re not going back to it, I\u2019m not interested in opening a new dialogue, I\u2019m not interested in opening another conversation about it. We made our best effort, it didn\u2019t happen, and I\u2019m not going to negotiate all over again.&#8221; Read the full interview at <a href=\"https:\/\/www.si.com\/extra-mustard\/2017\/07\/26\/ed-nordholm-broken-matt-hardy-global-force-wrestling?utm_campaign=sinow&amp;utm_source=twitter.com&amp;utm_medium=social&amp;xid=socialflow_twitter_si\" target=\"_blank\" rel=\"noopener\">SI.com<\/a>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> The question I have for Nordholm, Anthem, and GFW executives is whether this was all worth it. I posed that question to Bruce Prichard and Dutch Mantell during the conference call today and neither man had much to say on the matter. My opinion from the moment this debate started is that whether legally in the right or not, this would be a big loss for Anthem\/GFW in the court of public opinion, and thus it wasn&#8217;t worth it for a company desperately trying to regain lost viewers. At the time, I know that GFW officials believed it would be a temporary PR hit, yet here we are all these months later and it&#8217;s still a source of negative publicity for the company.<\/p>\n<div id=\"prowr-2581880765\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>Anthem executive Ed Nordholm spoke&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,2,4],"tags":[1455,181,86,116,88,101],"class_list":["post-27145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tna_news","category-newsticker","category-wwe_news","tag-ed-nordholm","tag-gfw","tag-impact-wrestling","tag-jeff-hardy","tag-matt-hardy","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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