{"id":26879,"date":"2017-07-20T15:37:22","date_gmt":"2017-07-20T20:37:22","guid":{"rendered":"http:\/\/prowrestling.net\/site\/?p=26879"},"modified":"2017-07-20T15:37:22","modified_gmt":"2017-07-20T20:37:22","slug":"wwe-mattel-launch-girls-product-line","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2017\/07\/20\/wwe-mattel-launch-girls-product-line\/","title":{"rendered":"WWE and Mattel launch girls&#8217; product line"},"content":{"rendered":"<div id=\"prowr-2004777030\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><i>WWE issued the following press release to Prowrestling.net on Thursday to promote the launch of a product line aimed at girls.<\/i><\/p>\n<p>Mattel and WWE are launching a girls\u2019 product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, to leverage the popularity of WWE\u2019s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.<\/p>\n<p>The new WWE Superstars product line, which was revealed today at San Diego Comic-Con, offers fans an original way to play and includes the following:<\/p>\n<p>12\u201d fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.<\/p>\n<p>Role Play items that include a WWE Women\u2019s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank\u2019s \u201cLegit Boss\u201d rings.<\/p>\n<p>Action figures that have deluxe articulation and bold ring looks that include the Superstar\u2019s iconic accessories.<\/p>\n<p>This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys\u201cR\u201dUs\u00ae stores nationwide and Toysrus.com this September.<\/p>\n<p>\u201cThe launch of the first-ever WWE girls\u2019 product line is a significant moment in the evolution of not only our female Superstars, but our entire company,\u201d said Stephanie McMahon, WWE Chief Brand Officer. \u201cWe are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.\u201d<\/p>\n<p>\u201cAt Mattel, we have a deep understanding of how girls play and are proud to be WWE\u2019s partner in bringing the first ever female Superstar fashion doll line to fans, said Lori Pantel, SVP and GM for Girl\u2019s Toy Box. \u201cThis line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl\u2019s brands by offering unique doll aesthetics with empowering messages.\u201d<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> This feels long overdue, though so was WWE&#8217;s move to pushing the women as serious wrestlers rather than being primarily featured for sex appeal purposes.<\/p><div id=\"prowr-2212854440\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<div id=\"prowr-335146430\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>WWE issued the following press&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,4],"tags":[101],"class_list":["post-26879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsticker","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WWE and Mattel launch girls&#039; 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