{"id":179026,"date":"2025-10-06T16:55:22","date_gmt":"2025-10-06T21:55:22","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=179026"},"modified":"2025-10-06T16:55:22","modified_gmt":"2025-10-06T21:55:22","slug":"new-nielsen-tv-ratings-format-does-not-include-hbo-max-streaming-numbers","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2025\/10\/06\/new-nielsen-tv-ratings-format-does-not-include-hbo-max-streaming-numbers\/","title":{"rendered":"New Nielsen TV ratings format does not include HBO Max streaming numbers"},"content":{"rendered":"<div id=\"prowr-4023055586\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p>The new Nielsen TV data does not include HBO Max streaming numbers. Brandon Thurston of Wrestlenomics cites a Warner Bros. Discovery spokesperson clarifying that the AEW Dynamite and Collision streaming numbers are not counted as part of Nielsen&#8217;s new &#8220;Big Data + Panel&#8221; system. Read more at <a href=\"https:\/\/wrestlenomics.com\/articles\/2025\/aews-hbo-max-simulcasts-are-not-counted-in-nielsen-tv-ratings-even-under-new-methodology-according-to-wbd\/#google_vignette\" target=\"_blank\" rel=\"noopener\">Wrestlenomics.com<\/a>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> The new approach by Nielsen has led to some surprisingly lower numbers for WWE and AEW programming since the recent switch. My understanding of the new system is that Nielsen still includes its usual Panel approach numbers that come from roughly 42,000 &#8220;Nielsen families&#8221; who agree to have their viewing habits documented. The new addition of Big Data numbers come from smart TVs, cable boxes, and satellite receivers from 45 million households. It&#8217;s unclear why pro wrestling shows seem to be the big losers since Nielsen started using this format.<\/p>\n<p><i>(Jason Powell, founder and editor of ProWrestling.net, has covered pro wrestling full-time dating back to 1997. He hosts a weekly podcast, <a href=\"https:\/\/www.spreaker.com\/podcast\/pro-wrestling-boom-podcast--3275525\">Pro Wrestling Boom<\/a>, and also appears regularly on the <a href=\"https:\/\/www.spreaker.com\/episode\/new-flagship-keller-powell-talk-cena-s-last-opponent-possibility-dynamite-s-6th-anniversary-ricky-saints-as-nxt-champ-bfg-preview--67959189\">Wade Keller Pro Wrestling Podcast<\/a>. Reach him via email at <a href=\"mailto:dotnetjason@gmail.com\">dotnetjason@gmail.com<\/a> and on social media via <a href=\"https:\/\/bsky.app\/profile\/prowrestlingnet.bsky.social\">@prowrestlingnet.bsky.social<\/a>\u00a0or <a href=\"https:\/\/x.com\/prowrestlingnet\">x.com\/prowrestlingnet<\/a>. For his full bio and information on this website, click <a href=\"https:\/\/prowrestling.net\/site\/about-us\/\">here<\/a>.)<\/i><\/p>\n<div id=\"prowr-832961065\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":147962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2837,2],"tags":[2486,101],"class_list":["post-179026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aew-news","category-newsticker","tag-aew","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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