{"id":174020,"date":"2025-07-10T09:59:38","date_gmt":"2025-07-10T14:59:38","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=174020"},"modified":"2025-07-10T09:59:38","modified_gmt":"2025-07-10T14:59:38","slug":"wwe-tourts-first-cosmetics-partner","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2025\/07\/10\/wwe-tourts-first-cosmetics-partner\/","title":{"rendered":"WWE tourts first cosmetics partner"},"content":{"rendered":"<div id=\"prowr-3727795931\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release on Thursday to announce Maybelline as its first cosmetics partner.<\/i><\/p>\n<p style=\"font-weight: 400;\"><strong>July 10, 2025\u00a0<\/strong>\u2013 WWE, part of TKO Group Holdings (NYSE: TKO), and Maybelline New York, the number one cosmetic brand in the world, announced today a new partnership in which the beauty brand will become the first-ever Official Cosmetics Partner of WWE.<\/p>\n<p style=\"font-weight: 400;\">The new agreement commences with Maybelline serving as the Presenting Partner of\u00a0<em>Evolution\u00a0<\/em>\u2013 the all-women&#8217;s Premium Live Event on Sunday, July 13 at State Farm Arena in Atlanta.<\/p>\n<p style=\"font-weight: 400;\">\u201cWWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster,&#8221; said Brit\u00a0Santypal, Senior Vice President of Partnership Marketing, TKO.<\/p>\n<p style=\"font-weight: 400;\">&#8220;Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test,\u201d said Amy Whang, President of Maybelline New York. \u201cAs the presenting sponsor of\u00a0<em>Evolution<\/em>, we\u2019re not just showing up in the ring; we\u2019re supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.&#8221;<\/p>\n<p style=\"font-weight: 400;\">In addition to the Presenting Partner designation at\u00a0<em>Evolution<\/em>, Maybelline will receive center mat ring branding, a custom\u00a0vignette\u00a0and social media integrations. The partnership and activation strategy were developed in collaboration with Beauty Co-Lab, L\u2019Or\u00e9al\u2019s media agency of record.<\/p>\n<p style=\"font-weight: 400;\">&#8220;Maybelline continues to lead the way by moving at the speed of culture \u2014 connecting beauty with entertainment in bold, inclusive, and unexpected ways,\u201d said Delphine\u00a0Hernoux, CEO, Beauty Co-Lab. \u201cAt Beauty Co-Lab, we\u2019re proud to have helped shape this milestone partnership with WWE, which reflects the kind of innovative thinking that keeps the brand ahead of the curve.&#8221;<\/p>\n<div id=\"prowr-4033816440\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,4],"tags":[101],"class_list":["post-174020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsticker","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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