{"id":169116,"date":"2025-04-14T10:08:05","date_gmt":"2025-04-14T15:08:05","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=169116"},"modified":"2025-04-14T10:08:05","modified_gmt":"2025-04-14T15:08:05","slug":"wwe-and-mattel-extend-partnership-agreement","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2025\/04\/14\/wwe-and-mattel-extend-partnership-agreement\/","title":{"rendered":"WWE and Mattel extend partnership agreement"},"content":{"rendered":"<div id=\"prowr-1500786733\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release to announce the renewal of its partnership with Mattel.<\/i><\/p>\n<p><b>EL SEGUNDO, Calif., April 14, 2025<\/b>\u00a0\u2013\u00a0<a href=\"https:\/\/www.mattel.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.mattel.com&amp;source=gmail&amp;ust=1744729305727000&amp;usg=AOvVaw1No9WZ9HO_H7ByywRPYGJi\">Mattel, Inc.<\/a>\u00a0(NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories.<\/p>\n<p>Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. Mattel\u2019s WWE action figures have consistently ranked among the top 10 properties in the U.S. action figure category, with the WWE Main Event Action Figure Series being the longest-running continuous action figure assortment in history. The multi-year extension comes at a time of continued international expansion for WWE through its new partnership with Netflix.\u00a0<i>Monday Night Raw<\/i>\u00a0launched on the U.S. streaming service in January 2025, with all WWE programming and Premium Live Events also becoming available on Netflix across many international markets.<\/p>\n<p>\u201cOur longstanding partnership with WWE has resulted in some of the most celebrated action figures in the industry,\u201d said Josh Silverman, Chief Franchise Officer at Mattel. \u201cAs we extend this agreement, we are committed to delivering authentic, high-quality products that capture the energy and larger-than-life personalities of WWE for fans across the globe.\u201d<\/p>\n<p>\u201cWWE\u2019s relationship with Mattel has been a cornerstone of our consumer products strategy for 15 years,\u201d said Alex Varga, Co-Head of Revenue at WWE. \u201cExtending this collaboration will allow us to continue offering products that bring our WWE Superstars and their stories to life for our global fanbase.\u201d<\/p>\n<p>Mattel\u2019s current offering of WWE products\u00a0can be found online at\u00a0<a href=\"http:\/\/shop.mattel.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/shop.mattel.com&amp;source=gmail&amp;ust=1744729305727000&amp;usg=AOvVaw2Tbzcb2Mcs7GhwjqrOdKMe\">shop.mattel.com<\/a>\u00a0and in select retailers\u00a0globally.<\/p>\n<div id=\"prowr-3099690109\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,4],"tags":[101],"class_list":["post-169116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsticker","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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