{"id":148360,"date":"2024-04-03T10:20:36","date_gmt":"2024-04-03T15:20:36","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=148360"},"modified":"2024-04-03T10:13:54","modified_gmt":"2024-04-03T15:13:54","slug":"wwe-announces-official-energy-drink-deal","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2024\/04\/03\/wwe-announces-official-energy-drink-deal\/","title":{"rendered":"WWE announces official energy drink deal"},"content":{"rendered":"<div id=\"prowr-2765006718\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release to announce its partnership with C4 Energy.<\/i><\/p>\n<p style=\"font-weight: 400;\"><strong>STAMFORD, Conn., April\u00a0<\/strong><strong>3<\/strong><strong>, 2024\u00a0<\/strong>\u2013 Nutrabolt, owner of C4<sup>\u00a0<\/sup>Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), today announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.<\/p>\n<p style=\"font-weight: 400;\">As the first-ever Official Energy Drink Partner of WWE, C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including\u00a0<em>WrestleMania XL<\/em>\u00a0on Saturday, April 6 and Sunday, April 7 where it will serve as the first-ever sponsor of the\u00a0<em>WrestleMania<\/em>\u00a0Skycam which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the\u00a0<em>WrestleMania XL<\/em>\u00a0Night 2 press conference and WWE\u2019s multi-day talent tryout as part of\u00a0<em>WrestleMania<\/em>\u00a0Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content.<\/p>\n<p style=\"font-weight: 400;\">The expanded partnership follows a nationwide launch of WWE and C4 Energy\u2019s first-ever co-branded, WWE-inspired flavors of C4 Ultimate Energy Drinks. The collaboration is currently available nationwide in two delicious flavors, Ruthless Raspberry and Berry Powerbomb, and will expand this month with the launch of a brand-new flavor, Nectarine Guava Knockout, a powerful punch of sweet nectarine and tropical guava crashing together to create a knockout flavor that rules supreme, available exclusively at Circle K. Without sugar or artificial colors, C4 Ultimate Energy allows fans to work hard and play hard without ever missing a beat.<\/p>\n<p style=\"font-weight: 400;\">\u201cWhen it comes to next-level energy, nothing beats the WWE and its fans,\u201d says Robert Zajac, Chief Marketing Officer at Nutrabolt. \u201cWe are thrilled to expand our partnership with the WWE as its Official Energy Drink and to offer fans nationwide the same Ultimate Undisputed Energy their favorite Superstars bring to the ring.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cC4 has been an innovative partner through the years which has enabled us to unlock the power of WWE to create unique integrations and branding opportunities across all touchpoints, including premium live events, on-site activations, social and digital content, and more,\u201d said Michael DiNuzzo, VP of U.S. Business Development, Global Partnerships, WWE. \u201cWe are excited to introduce C4 Ultimate Energy as the Official Energy Drink Partner of WWE ahead of our biggest event of the year, WrestleMania XL.\u201d<\/p>\n<p style=\"font-weight: 400;\">C4 will employ a citywide takeover throughout Philadelphia for\u00a0<em>WrestleMania XL<\/em>, sampling C4 Ultimate throughout the weekend including at WWE World and Lincoln Financial Field.<\/p>\n<p style=\"font-weight: 400;\">WWE and C4 first partnered in 2021, when WWE Superstars Montez Ford and Bianca Belair joined the company\u2019s growing roster of celebrities, trainers, and athletes to help expand C4\u2019s mission of inspiring and maximizing human performance beyond the ring to everyday life through media, retail, and digital content. C4 has since been a key presenting sponsor at WWE\u2019s biggest premium live events, including\u00a0<em>SummerSlam<\/em>\u00a02023 where it presented the Women\u2019s Triple Threat Match featuring Belair. In addition, C4 is the presenting partner of WWE\u2019s \u201cNext In Line\u201d program which has signed 60 college athletes since its inception in December 2021.<\/p>\n<p style=\"font-weight: 400;\">C4 Ultimate Energy is available at 7-11, Speedway, Circle K, Wawa and QuikTrip stores nationwide and online on Amazon and C4Energy.com.<\/p><div id=\"prowr-2585147173\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> I wonder what Logan Paul thinks of this deal? I look forward to the eventual C4 Energy Sky Cam shot of the ring apron once it starts to feature Paul&#8217;s Prime energy drink logo. Now if you&#8217;ll excuse me, I want to get back to consuming my cheap ass Aldi brand sugar free Red Thunder energy drink.<\/p>\n<div id=\"prowr-1020863746\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[5175,101],"class_list":["post-148360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-logal-paul","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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