{"id":147121,"date":"2024-03-08T19:35:27","date_gmt":"2024-03-09T01:35:27","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=147121"},"modified":"2024-03-08T19:35:27","modified_gmt":"2024-03-09T01:35:27","slug":"wwe-announces-first-ever-mat-branding-deal-with-logan-pauls-energy-drink","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2024\/03\/08\/wwe-announces-first-ever-mat-branding-deal-with-logan-pauls-energy-drink\/","title":{"rendered":"WWE announces first ever mat branding deal with Logan Paul&#8217;s energy drink"},"content":{"rendered":"<div id=\"prowr-592026901\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><em>WWE issued the following press release on Friday to announce their mat sponsorship deal with Prime.<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>STAMFORD, Conn., March 8, 2024\u00a0<\/strong>\u2013 WWE<sup>\u00ae<\/sup>, part of TKO Group Holdings (NYSE: TKO), and Logan Paul and KSI\u2019s widely popular beverage brand PRIME today struck a record-setting global partnership that will see PRIME Hydration become the exclusive \u201cOfficial Hydration Drink Partner\u201d of WWE and the first partner to ever appear on the center of the WWE ring.<\/p>\n<p style=\"font-weight: 400;\">As WWE\u2019s exclusive \u201cOfficial Hydration Drink Partner,\u201d PRIME Hydration will receive unprecedented exposure and integration within key WWE assets, highlighted by never-before-seen center mat branding at Premium Live Events (PLEs) such as\u00a0<em>WrestleMania\u00a0<\/em>and\u00a0<em>Money In The Bank<\/em>. Further, PRIME Hydration will earn key brand placement within WWE events including\u00a0<em>WrestleMania XL\u00a0<\/em>and\u00a0<em>Survivor Series,\u00a0<\/em>match sponsorships, co-presenter designations at future PLEs, product activations at live events, social support from WWE Superstars across retail and digital activations, and more.<\/p>\n<p style=\"font-weight: 400;\">Additionally, PRIME Hydration will be the first official partner to activate across both TKO companies. In January 2023, UFC struck an exclusive global partnership with PRIME Hydration that features a number of branded integrations and entitlements, including the Official Hydration Drink of UFC and Official Partner of the UFC Performance Institute. Earlier this year, TKO brought together the global partnerships teams at UFC and WWE to form a singular global partnerships unit with a unified sponsorship strategy.<\/p>\n<p style=\"font-weight: 400;\">\u201cWhat Logan and his team have built in a short time is phenomenal and we\u2019re excited to help showcase PRIME Hydration across our biggest events,\u201d said WWE Chief Content Officer Paul \u201cTriple H\u201d Levesque.<\/p>\n<p style=\"font-weight: 400;\">\u201cCombining two of my greatest achievements into one knockout partnership is a dream come true,\u201d said PRIME Co-Founder Logan Paul. \u201cWe\u2019ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it\u2019s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.\u201d<\/p>\n<p style=\"font-weight: 400;\">With bold, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME Hydration&#8217;s goal is to create a drink that can fuel any lifestyle. Available in a range of flavors that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME Hydration has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powell&#8217;s POV:<\/strong><\/span> It may have seemed like Logan Paul unveiling the Prime mid-ring logo on Smackdown was a massively douchey heel move, but he was actually serious.<\/p>\n<div id=\"prowr-3155850942\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":135499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,4],"tags":[3940,1351,101],"class_list":["post-147121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsticker","category-wwe_news","tag-logan-paul","tag-paul-levesque","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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