{"id":146618,"date":"2024-02-29T09:14:16","date_gmt":"2024-02-29T15:14:16","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=146618"},"modified":"2024-02-29T09:14:16","modified_gmt":"2024-02-29T15:14:16","slug":"wwe-and-mars-extend-wrestlemania-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2024\/02\/29\/wwe-and-mars-extend-wrestlemania-sponsorship-deal\/","title":{"rendered":"WWE and Mars extend WrestleMania sponsorship deal"},"content":{"rendered":"<div id=\"prowr-2374195006\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release on Thursday to announce the extension of their WrestleMania sponsorship with Mars.<\/i><\/p>\n<p style=\"font-weight: 400;\"><strong>STAMFORD, Conn., February\u00a029, 2024 \u2013<\/strong>\u00a0Mars, Take-Two Interactive and WWE (NYSE: TKO) today announced that SNICKERS<strong><sup>\u00ae<\/sup><\/strong><strong><sup>\u00a0<\/sup><\/strong>and\u00a0<em>WWE<sup>\u00ae<\/sup>\u00a02K24\u00a0<\/em>will continue their union as the\u00a0Presenting Partners of\u00a0<em>WrestleMania,\u00a0<\/em>which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.<\/p>\n<p style=\"font-weight: 400;\">This marks the third consecutive year that the two powerhouse brands have combined to serve as Presenting Partners for WWE\u2019s pop culture extravaganza.\u00a0<em>WrestleMania XL<\/em>\u00a0has already broken records including more than 90,000 tickets sold on the first day.<\/p>\n<p style=\"font-weight: 400;\">Ahead of the biggest matches of the year at\u00a0<em>WrestleMania<\/em>, SNICKERS and\u00a0<em>WWE 2K24\u00a0<\/em>will continue their multi-platform campaign from last year on the\u00a0<em>Road to WrestleMania.<\/em><\/p>\n<p style=\"font-weight: 400;\">&#8220;SNICKERS is proud to return to\u00a0<em>WrestleMania<\/em>, bringing a satisfying solution to WWE fans around the world\u201d said Martin Terwilliger, Marketing Vice President, Mars Wrigley. \u201cWe look forward to showing up for the passionate fanbase with WWE 2K24 as presenting partners for\u00a0<em>WrestleMania XL<\/em>, bringing fans what is sure to be one of the most exciting sporting events of 2024.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cWhile fans can relive forty years of\u00a0<em>WrestleMania<\/em>\u00a0in\u00a0<em>WWE 2K24<\/em>, we&#8217;ll once again tag-team with SNICKERS to co-present\u00a0<em>WrestleMania XL,<\/em>\u201d said Dennis\u00a0Ceccarelli, Senior Vice\u00a0President\u00a0and General Manager of Sports at 2K. \u201cWe&#8217;ll be cheering on our cover Superstars: Rallying Cody Rhodes to &#8216;Finish the Story,&#8217; rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the &#8216;EST&#8217; WrestleMania performance of all.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201c<em>WrestleMania<\/em>\u00a0<em>XL<\/em>\u00a0is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year,\u201d said\u00a0Grant Norris-Jones,\u00a0EVP &amp; Head of Global Partnerships, TKO.<\/p>\n<p style=\"font-weight: 400;\">Both brands will be showcased during WWE\u2019s flagship TV programs\u00a0<em>Monday Night Raw<\/em>\u00a0on USA Network and\u00a0<em>Friday Night SmackDown\u00a0<\/em>on FOX leading up to\u00a0<em>WrestleMania<\/em>, as well as\u00a0during\u00a0the\u00a0<em>WrestleMania Kickoff Show<\/em>\u00a0and\u00a0<em>WrestleMania<\/em>\u00a0each day on Peacock. The partnership\u00a0also\u00a0includes custom digital and social content on WWE.com and\u00a0WWE\u2019s YouTube channel, which is the\u00a0No. 1 most-viewed sports channel in the world.<\/p>\n<p style=\"font-weight: 400;\">For more information on\u00a0<em>WWE 2K24<\/em>, visit the game\u2019s\u00a0<a href=\"https:\/\/wwe.2k.com\/2k24\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/wwe.2k.com\/2k24&amp;source=gmail&amp;ust=1709305283195000&amp;usg=AOvVaw3HQBrFJ-i1P1n8s2LjW0ra\">official website for a full breakdown of the pre-order details<\/a>, become a fan on<a href=\"https:\/\/www.facebook.com\/WWEgames\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/WWEgames\/&amp;source=gmail&amp;ust=1709305283195000&amp;usg=AOvVaw0Y4lpeeo4aV6s7j9QCliZY\">\u00a0Facebook<\/a>, follow the game on\u00a0<a href=\"https:\/\/www.twitter.com\/wwegames\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.twitter.com\/wwegames\/&amp;source=gmail&amp;ust=1709305283195000&amp;usg=AOvVaw1-gAKF5csftGCnAx9nQrDJ\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.instagram.com\/wwegames\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/wwegames\/&amp;source=gmail&amp;ust=1709305283195000&amp;usg=AOvVaw3L8EWraDtZntjx14Dr3ndG\">Instagram<\/a>\u00a0using the hashtag #WWE2K24 or subscribe on\u00a0<a href=\"https:\/\/www.youtube.com\/WWEGames\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.youtube.com\/WWEGames\/&amp;source=gmail&amp;ust=1709305283195000&amp;usg=AOvVaw23sMvEua4wURzfR4qgRhiM\">YouTube<\/a>.<\/p><div id=\"prowr-2145477662\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<p style=\"font-weight: 400;\"><em>WrestleMania XL<\/em>\u00a0takes place Saturday, April 5 and Sunday, April 6 live from Lincoln Financial Field in Philadelphia.\u00a0 Limited tickets are still available via\u00a0<a href=\"http:\/\/ticketmaster.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/ticketmaster.com&amp;source=gmail&amp;ust=1709305283195000&amp;usg=AOvVaw3eMB5uAnjB87GyQBAsByis\">ticketmaster.com<\/a>.<\/p>\n<div id=\"prowr-2570072055\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":134386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[39],"class_list":["post-146618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-wrestlemania"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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