{"id":129237,"date":"2023-04-18T11:49:07","date_gmt":"2023-04-18T16:49:07","guid":{"rendered":"https:\/\/prowrestling.net\/site\/?p=129237"},"modified":"2023-04-18T11:49:07","modified_gmt":"2023-04-18T16:49:07","slug":"wwe-expands-partnership-with-fanatics","status":"publish","type":"post","link":"https:\/\/prowrestling.net\/site\/2023\/04\/18\/wwe-expands-partnership-with-fanatics\/","title":{"rendered":"WWE expands partnership with Fanatics"},"content":{"rendered":"<div id=\"prowr-2619374632\" class=\"prowr-apple-podcast-button-link prowr-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pro-wrestling-boom-podcast\/id1365989370\" aria-label=\"SUBSCRIBE IN APPLE PODCASTS\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?fit=320%2C78&#038;ssl=1\" alt=\"SUBSCRIBE IN APPLE PODCASTS\"  srcset=\"https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?w=320&ssl=1 320w, https:\/\/i0.wp.com\/prowrestling.net\/site\/wp-content\/uploads\/advanced_ads\/2019\/07\/Logo2019_ApplePodcasts_320wide.png?resize=300%2C73&ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" width=\"320\" height=\"78\"   \/><\/a><\/div><p><b>By Jason Powell<\/b>, ProWrestling.net Editor (<a href=\"https:\/\/twitter.com\/prowrestlingnet\" target=\"_blank\" rel=\"noopener\">@prowrestlingnet<\/a>)<\/p>\n<p><i>WWE issued the following press release on Tuesday to announce the expansion of its partnership with Fanatics.<\/i><\/p>\n<p>STAMFORD, Conn.\u00a0&amp;\u00a0NEW YORK&#8211;(BUSINESS WIRE)&#8211; WWE<sup>\u00ae<\/sup>\u00a0(NYSE: WWE) and Fanatics today announced an expansion of their existing comprehensive, long-term sports and entertainment partnership, which will now see Fanatics assume operations of WWE\u2019s global event merchandise business. The deal will kick off on May 1 before WWE\u2019s premium live event,\u00a0<i>Backlash<sup>\u00ae<\/sup><\/i>.<\/p>\n<p>Under the expanded partnership, Fanatics Commerce, the company\u2019s e-commerce, licensed merchandise and physical retail operations division, will manage the on-site event retail experience for WWE\u2019s annual calendar of 300-plus events, including premium live events such as\u00a0<i>WrestleMania<sup>\u00ae<\/sup><\/i>,\u00a0<i>Royal Rumble<sup>\u00ae<\/sup><\/i>\u00a0and\u00a0<i>SummerSlam<sup>\u00ae<\/sup><\/i>.<\/p>\n<p>Fanatics will work closely and collaboratively with world-class teams at WWE who previously operated the event retail business in-house for decades to optimize the event shopping experience for its growing global fanbase. This includes curating an enhanced in-venue product offering with more localized merchandise collections, creating innovative event retail stores and experiences, as well as utilizing Fanatics-operated team stores during various live events. Fanatics holds physical retail partnerships with more than 50 professional and college teams across several sports.<\/p>\n<p>The expansion follows strong commercial results for WWE across its retail channels in 2022, including record-breaking demand for WWE merchandise. Fanatics became WWE\u2019s global e-commerce partner in 2022, and the company saw record-breaking sales at\u00a0<i>WrestleMania<\/i>,\u00a0<i>Royal Rumble<\/i>,\u00a0<i>Money In The Bank<sup>\u00ae<\/sup><\/i>\u00a0and\u00a0<i>SummerSlam<\/i>, among others.<\/p>\n<p>\u201cFanatics has been an amazing partner and will immediately bolster WWE\u2019s event retail business,\u201d said Alex Varga, WWE Senior Vice President, Head of Corporate Development. \u201cExpanding our partnership will allow WWE to further expand our offering to fans and grow merchandise revenue in 2023 and beyond.\u201d<\/p>\n<p>In March 2022, WWE and Fanatics announced a long-term partnership that would utilize many parts of the Fanatics expanded digital sports platform to create a new, enhanced experience for WWE fans globally, including e-commerce, licensed merchandise and memorabilia, and physical and digital trading cards and collectibles.<\/p>\n<p>\u201cThe WWE has built one of the most incredible global events portfolios across sports and entertainment, and we\u2019re honored that they\u2019ve tapped Fanatics to build on our overarching partnership together,\u201d said Molly Adams, Fanatics Commerce Chief Strategic Retail Officer. \u201cThrough our expansive global footprint and event retail operations expertise, Fanatics is uniquely positioned to provide an unrivaled event retail experience for WWE\u2019s passionate fans at hundreds of events worldwide.\u201d<\/p>\n<p>WWE\u00a0<i>Backlash<sup>\u00ae<\/sup><\/i>, hosted by Bad Bunny, emanates from the Coliseo de Puerto Rico Jos\u00e9 Miguel Agrelot in\u00a0San Juan, Puerto Rico\u00a0on Saturday, May 6.<\/p><div id=\"prowr-2348785183\" class=\"prowr-content-4 prowr-entity-placement\"><!-- Tag ID: prowrestling_incontent_2 -->\r\n<div align=\"center\" data-freestar-ad=\"__336x280 __336x280\" id=\"prowrestling_incontent_2\">\r\n  <script data-cfasync=\"false\" type=\"text\/javascript\">\r\n    freestar.config.enabled_slots.push({ placementName: \"prowrestling_incontent_2\", slotId: \"prowrestling_incontent_2\" });\r\n  <\/script>\r\n<\/div><\/div>\n<div id=\"prowr-3746758992\" class=\"prowr-after-content prowr-entity-placement\"><a class=\"spreaker-player\" href=\"https:\/\/www.spreaker.com\/show\/pwboom\" data-resource=\"show_id=3275525\" data-theme=\"light\" data-playlist=\"show\" data-width=\"100%\" data-height=\"340px\">Listen to \"Pro Wrestling Boom Podcast\" on Spreaker.<\/a><script async src=\"https:\/\/widget.spreaker.com\/widgets.js\"><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>By Jason Powell, ProWrestling.net Editor&#8230;<\/p>\n","protected":false},"author":5,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[101],"class_list":["post-129237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wwe_news","tag-wwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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