The MX Digital game development company co-owned by TNA's Eric Bischoff and Jason Hervey announced the launch of a series of game featuring actor David Hasselhoff. "The Hoff" series will launch on February 14 in the UK.

"We’re very excited about Mr. Hasselhoff joining our catalog of celebrity and branded content," Bischoff stated in a press release. "David is a perfect example of MX Digital Gaming's strategy of identifying relevant brands and introducing them to the market within unique, cutting edge games." Read more the story at Ca.finance.yahoo.com/news/bischoff-hervey-entertainment-division-lands-152300395.html.

Powell's POV: The story states that the first two versions of "The Hoff" are aimed at the online casino market in Europe. Plus, a social media based version of the game will be available on Facebook.

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