Shore's Blog: iPPV can work, even with its flaws, but only if it is used with common sense


prowrestling.net
MEMBERSHIP INFO | LOG-IN | CONTACT US | SUBMIT NEWS | ABOUT US
Insider News • Live TV & PPV Coverage • Hitlists • Results • Blogs

HOME | WWE NEWS | TNA NEWS | MMA NEWS | ALL NEWS | TV & PPV | ARENA REPORTS | VIEWPOINTS | PRODUCT REVIEWS | AWARDS



Dot Net App
GOT AN IPHONE, IPAD, IPOD TOUCH, SAMSUNG GALAXY TAB, OR ANDROID PHONE?

THEN BE SURE TO DOWNLOAD OUR NEW FREE APP
(or SEARCH "pro wrestling" in App Store or Android Marketplace)

Dot Net Podcast
CLICK HERE TO SUBSCRIBE TO DOT NET FREE PODCAST IN ITUNES OR CLICK HERE FOR LISTING OF LATEST SHOWS

Shore's Blog


Shore's Blog: iPPV can work, even with its flaws, but only if it is used with common sense
2013-06-24 12:18:30


By Chris Shore

Best in the World 2013 was another unmitigated disaster for ROH the company. Once again the iPPV feed suffered from major problems. Tweet after tweet saw fans washing their hands and giving up on the live show. Sunday fared no better, as the on demand version that was posted had giant chunks missing due to the streaming errors on Saturday. (Note: A "fixed" version has been posted as of the time of this writing.)

The failure hurts on both sides of the transaction. The fans, rightfully, are frustrated at what they see as a loss of time and money. They paid to see a live show and could not. That they are able to see the show in its entirety two days later is a fair consolation prize, but it is still a consolation, not a delivery of promised services. The talent also suffers. They delivered big time, as those who have finally seen the show can attest, and it is a shame that fans did not get to see this effort live when it can have its greatest impact.

Many have looked at the problems ROH, and several other companies, have had and declared that iPPV is not a viable option for indy wrestling. Their newest argument points to WWE's issues with their Internet WrestleMania stream as proof that even with a ton of money behind it, live Internet feeds cannot be trusted to deliver on time, every time.

There is some truth to this argument, but the conclusion is wildly off the mark. It is true that Internet streams can, and will, have problems. A feed produced in one location must pass through dozens of nodes to reach users in another location, and only the source node is controlled by the producer (and even then only to a point). If any one of those nodes fails to perform as expected, including on the users end, there will be problems.

It is amazing that a generation that was raised with the Internet, and has seen various sites (including this one) go offline for actions outside of the owner's control, would demand that live video, the largest of all files, somehow be immune from these problems. Fans, especially Internet savvy fans like those who watch ROH, need to understand that the very nature of the Internet provides great opportunities, like iPPV, but that same nature also creates the potential for problems. You cannot separate one from the other, and fans need to be a little more understanding of that fact before pronouncing a technology, that has been used at times to great success, a complete failure.

This does not mean that fans should just accept whatever garbage is given to them. At the end of the day, when a promotion offers to provide a service for a fee, then they should provide the service. A willingness by fans to accept that there will be occasional problems does not equate to the right of a company to not deliver. Just as a fan has to understand that the nature of the Internet creates risks, so does the promotion, and they must have a plan in place to deal with those problems when they occur.

This is where ROH continues to commit a mortal sin. Not only do they ignore the problems when they are happening, once resolved, they act like they delivered on their promise when they clearly did not. There was no mention of the issues on any social media outlets that I saw, even while numerous fans were tweeting and Facebooking the company about their problems. The situation was made worse by the complete tone-deaf posting of hype videos and pictures on these same social media outlets while fans' concerns where ignored.

The arrogance of ROH management in refusing to even acknowledge these issues is doing irreparable harm to the company, and should serve as the supreme lesson in how not to deal with iPPV issues for other companies looking to make use of the technology. This is also not the first time they have dealt with issues in this manner.

Last September's Death Before Dishonor had intermittent problems that only affected some viewers, yet ROH once again acted like it was not happening, even going so far as to proclaim those who were saying they could not access the show were lying. They continued to cram both feet in their mouth just a few days later by posting a blog that blamed the problems on columnists looking to increase traffic. The disrespect for their fan base is both appalling, and instructive for others.

Any company that decides to use iPPV needs to put policies in place that not only warn fans that there may be problems, but also states will be done in case there are problems. What those policies are depends on what each company believes it can do without bankrupting themselves. For some it might be full refunds. For others, it might be a free DVD of the show. Some may use a combination of offers.

Whatever they choose, promotions need to make their policies known upfront so that fans can make an informed decision instead of waiting to see if there is a problem and then making a rushed, or in the case of ROH a poor, decision. Confidence as a consumer comes from knowing what is being delivered before the purchase is made, not after a problem occurs. iPPV is no different. It can be a success for many companies, but only if planning, information, and common sense are factored in.

Questions? Comments? Anyone, anyone? Let me hear from you. Email me at css3238@gmail.com or tweet me @TheShoreSlant with whatever is on your mind.

And read my first work of fiction:
The Following Contest is a Dark Match available exclusively on ebook for all eReaders, smartphones, tablets, and PCs for only 99 cents.

RECOMMEND THIS ARTICLE:


READ OUR INSIDER NEWS BEFORE ANYONE ELSE! BECOME A MEMBER FOR JUST $7.50 A MONTH (or less with a year-long sub) - GET THE FIRST LOOK AT EXCLUSIVE INSIDER DOT NET NEWS, TONS OF EXCLUSIVE AUDIO CONTENT, MEMBER MESSAGE BOARD ACCESS, START YOUR OWN BLOG, AND VIEW THE SITE WITHOUT ANY ADVERTISING: SIGN ME UP (or MORE INFO)



RELATED ARTICLES FROM MGID AFFILIATE SITES...



MEMBERSHIP INFO
Become a Dot Net Member right now for $7.50 a month or $66 a year ($5.50 a month avg.). Get exclusive audio, first-look insider news, Forum access, member blogs, more...

CLICK FOR SIGN-UP INFO


The Current Must-Read List
12/17 Prowrestling.net All Access Interview: Jeff Jarrett on the New Japan pay-per-view, Jim Ross, Global Force Wrestling, TNA, and more
12/16 Prowrestling.net All Access Podcast: Powell's WWE Smackdown audio review - Dolph Ziggler vs. Seth Rollins, Roman Reigns returns to the ring, Nikki Bella vs. Naomi for the Divas Championship, and more
12/16 Powell's WWE Super Smackdown Live Review: Dean Ambrose and Bray Wyatt appear for the first time since TLC, Roman Reigns returns to Smackdown
12/16 WWE Main Event Live results
TNA News: New TNA television show details
ROH News: Alberto El Patron's (a/k/a Alberto Del Rio) first ROH opponent
Dot Net TNA News: Update on pay-per-view status and live events in 2015
Powell's WWE Raw Hit List: Brock Lesnar returns, John Cena vs. Seth Rollins in a cage match, The Ascension, Stephanie McMahon workout video, The New Day, Roman Reigns and Big Show
12/15 Powell's WWE Raw Live Review: Brock Lesnar advertised, Chris Jericho returns as the guest host, fallout from the TLC pay-per-view and the Royal Rumble build begins
NJPW News: Jim Ross's broadcast partner for the New Japan Pro Wrestling pay-per-view
ACCESS PREVIOUS MUST-READ ARTICLES

Vote In Our Latest Poll

WWE TLC 2014: Grade the overall event
 
pollcode.com free polls
VOTE IN OR SEE RESULTS OF PREVIOUS POLLS
VOTE IN OR SEE RESULTS OF PREVIOUS POLLS

Dot Net Free Podcasts
12/17 Prowrestling.net All Access Interview: Jeff Jarrett on the New Japan pay-per-view, Jim Ross, Global Force Wrestling, TNA, and more
12/16 Prowrestling.net All Access Podcast: Powell's WWE Smackdown audio review - Dolph Ziggler vs. Seth Rollins, Roman Reigns returns to the ring, Nikki Bella vs. Naomi for the Divas Championship, and more
12/13 Prowrestling.net All Access Podcast: WWE Smackdown audio review - Final hype for WWE TLC, John Cena and Seth Rollins, and more
12/10 Prowrestling.net Podcast: Triple H takes pro wrestling media questions on Thursday's NXT Takeover III live special
12/06 "All Access" WWE Smackdown audio review – Luke Harper vs. Dolph Ziggler for the Intercontinental Title, Santino Marella as guest host, TLC hype, and more
12/04 Dot Net Weekly Sampler: C.M. Punk, Vince McMahon, and Dixie Carter interview analysis
11/29 "All Access" WWE Smackdown audio review – U.S. Title battle royal, Luke Harper vs. Dolph Ziggler, and more
11/22 "All Access" WWE Smackdown audio review – Triple H decimates Team Cena, Ambrose and Wyatt Promo, and more
11/17 Prowrestling.net Live Special Edition Podcast: Jason Powell and Zack Zimmerman take your phone calls following the final WWE Raw before Survivor Series
11/14 Prowrestling.net All Access Podcast: WWE NXT audio review: Adrian Neville vs. Sami Zayn for the NXT Championship
CLICK FOR FULL LISTING OF ALL PODCASTS

Latest from Our Affiliate Site

_pwtorch.com_
CLICK HERE FOR MORE PWTORCH HEADLINES

© 2008-2012 LAST ROW MEDIA LLC • ALL RIGHTS RESERVED -- PRIVACY POLICY