Gleed’s Blog: Why WWE’s international expansion is smart business


prowrestling.net
MEMBERSHIP INFO | LOG-IN | CONTACT US | SUBMIT NEWS | ABOUT US
Insider News • Live TV & PPV Coverage • Hitlists • Results • Blogs

HOME | WWE NEWS | TNA NEWS | MMA NEWS | ALL NEWS | TV & PPV | ARENA REPORTS | VIEWPOINTS | PRODUCT REVIEWS | AWARDS



Dot Net App
GOT AN IPHONE, IPAD, IPOD TOUCH, SAMSUNG GALAXY TAB, OR ANDROID PHONE?

THEN BE SURE TO DOWNLOAD OUR NEW FREE APP
(or SEARCH "pro wrestling" in App Store or Android Marketplace)

Dot Net Podcast
CLICK HERE TO SUBSCRIBE TO DOT NET FREE PODCAST IN ITUNES OR CLICK HERE FOR LISTING OF LATEST SHOWS

Blogs


Gleed’s Blog: Why WWE’s international expansion is smart business
2014-05-01 12:43:11


By Haydn Gleed

In recent years, we have seen an influx of WWE stars from other countries outside North or South America, and for a company that is trying to expand to all four corners of the globe, I think it's one of the smartest moves they could make.

When I was a kid, The British Bulldogs were my favourite tag team. Partly because the dynamic of the high flying, technical wrestler in Dynamite Kid and the power house wrestler in Davey Boy Smith was just, in my eyes, the perfect combination.

It was also because they were British.

I am from the UK, so growing up, there was a slight disconnect between myself and the majority of the roster. I loved the entrance music and the values of Hulk Hogan, but I didn't connect with him fully as to me being a Real American wasn't something that was obviously on the cards for me.

Equally, I loved the passion and patriotism of Jim Duggan, but aside from a few ironic chuckles when he was in the UK making the crowd chant USA, there was no emotional attachment to the character.

It never made me less interested in the product, but being able to get behind the Bulldogs and later on Davey Boy Smith as a singles wrestler, enhanced my enjoyment.

In 2014, WWE is a global company and on the main roster you have the likes of Wade Barrett, Drew McIntyre, Cesaro, Alexander Rusev, Sheamus, Aksana, Layla & Paige who call a country in Europe home.

With Emma who hails from Australia, Justin Gabriel from South Africa and The Great Khali from India, you have a truly International feel to the roster.

Hell, the NXT champion is a guy from Newcastle Upon Tyne in the UK in the form of Adrian Neville.

Just like in any sport, your natural gravitation is towards your home team, or players from your town, state or country. You instantly feel, "that's our guy!" and you instantly want success for that person. This is just human nature.

This is where WWE's talent scouting has been smart for a number of years now. As they are becoming more and more of an International corporation as opposed to an American institution, they need to make the fans sitting at home, wherever that may be, to feel a connection with the product.

The next step, and I know this will be unpopular amongst my American readers, is to hold PPV's outside North America. Don't get me wrong, it's not something that logistically will happen anytime soon. For a PPV to air live from the UK in North America at the same time as it does now, , the show would have to run from 1am to 4am in the morning over here. For many reasons that won't happen.

But with the network, and the way technology is moving forward, I can see a time within the next 10 years when traditional PPV's will be a thing of the past. The PPV, or events, could be run at a reasonable hour oversees and then be available to watch either live, or people could avoid spoilers and watch the PPV at the same time they have been accustomed to, on the network.

For me this is a natural move. When SummerSlam was held in the UK in 1992, there was such a huge buzz about the event. Every commercial channel was touting tickets, wrestling was the cool thing for the duration of the build up, and there was more interest from the British public then I can remember before or since.

How many of the UK fans of my age are only wrestling fans because they were exposed to the product in '92 when it was held at Wembley Stadium? How many of those fans would never have found professional wrestling and wouldn't be enjoying WWE today?

I'm not suggesting that one of the "top 3 or 4" PPV's are held outside the US, but 1 of the main PPV's could be held somewhere new in the world every year.

Can you imagine how more meaningful it would be if Battleground was held in Australia for their first live PPV event? It would give a boast to a PPV that would otherwise wise feel like a vanilla B show, you would be guaranteed a full house with a rabid enthusiastic audience and the buzz created in the country would drive a potential increase in network subscriptions in that part of the world.

WWE will always be an American company, and its roots firmly imbedded in American culture and beliefs, and long may that continue. However, they are taking the right and smart moves to make the rest of the world feel included.

If you want to chat Wrestling, British football or shoot the breeze with me, tweet away. Always happy to have a conversation. Either hit me up on twitter @haydngleed or via email at haydn.gleed@gmail.com

RECOMMEND THIS ARTICLE:


READ OUR INSIDER NEWS BEFORE ANYONE ELSE! BECOME A MEMBER FOR JUST $7.50 A MONTH (or less with a year-long sub) - GET THE FIRST LOOK AT EXCLUSIVE INSIDER DOT NET NEWS, TONS OF EXCLUSIVE AUDIO CONTENT, MEMBER MESSAGE BOARD ACCESS, START YOUR OWN BLOG, AND VIEW THE SITE WITHOUT ANY ADVERTISING: SIGN ME UP (or MORE INFO)



RELATED ARTICLES FROM MGID AFFILIATE SITES...



MEMBERSHIP INFO
Become a Dot Net Member right now for $7.50 a month or $66 a year ($5.50 a month avg.). Get exclusive audio, first-look insider news, Forum access, member blogs, more...

CLICK FOR SIGN-UP INFO


The Current Must-Read List
07/26 Prowrestling.net All Access Podcast: WWE Smackdown audio review - Roman Reigns vs. Alberto Del Rio, Dean Ambrose vs. Cesaro, and more
Shore's WWE Smackdown Hit List: Two bright spots in Dean Ambrose vs. Cesaro and Roman Reigns vs. Alberto Del Rio, but Smackdown misses on the whole
Gutteridge's WWE NXT Hit List: Adrian Neville vs. Rusev, Charlotte vs. Summer Rae for the NXT Women's Title, Kalisto and Sin Cara vs. The VaudeVillains
WWE star Daniel Bryan says a doctor told him he will need another surgery, has half the strength in his bad arm, discusses the burglary at his home
WWE News: More on Daniel Bryan subduing a burglar
WWE News: Daniel Bryan catches burglar in his home
Pruett's Pause: TNA Impact Wrestling - Dixie Carter attempts her own ECW revival with Snitsky and the former Big Zeke, Roode vs. MVP, Hardy's vs. Wolves signed, Austin Aries' Option C and more!
WWE Video: Sting discusses his current relationship with WWE
7/24 Barnett's TNA Impact Wrestling Live Coverage Review: The Great Muta appears, Jeff and Matt Hardy reunite, Bobby Roode vs. MVP and more...
7/24 WWE NXT Live Coverage: Adrian Neville vs. Rusev, Summer Rae vs. Charlotte for the NXT Women's Championship, Sin Cara and Kalisto vs. The Vaudevillains, The Ascension, Tyler Breeze, and more
ACCESS PREVIOUS MUST-READ ARTICLES

Vote In Our Latest Poll

WWE Battleground: Grade the event
  
pollcode.com free polls 

VOTE IN OR SEE RESULTS OF PREVIOUS POLLS
VOTE IN OR SEE RESULTS OF PREVIOUS POLLS

Dot Net Free Podcasts
07/26 Prowrestling.net All Access Podcast: WWE Smackdown audio review - Roman Reigns vs. Alberto Del Rio, Dean Ambrose vs. Cesaro, and more
07/24 Prowrestling.net Live Podcast: Jonny Fairplay and Sean "X-Pac" Waltman's uncensored podcast (Part One)
07/21 Prowrestling.net Live Podcast: Jason Powell and Zack Zimmerman take your phone calls following Raw
07/19 "All Access" WWE Smackdown audio review – Bray Wyatt, Chris Jericho, Luke Harper, Dean Ambrose and more...
07/18 Prowrestling.net All Access Podcast: TNA Impact Wrestling audio review - X-Division gauntlet match and Lashley vs. Jeff Hardy for the TNA Championship, and more
07/16 Prowrestling.net Live Podcast: Jonny Fairplay and Sean "X-Pac" Waltman host their first uncensored podcast
07/14 Prowrestling.net Live Podcast: Jason Powell and Chris Shore take your phone calls
07/12 Prowrestling.net All Access Podcast: WWE Smackdown audio review - Roman Reigns bad night, Chris Jericho vs. Randy Orton, Summer Rae and Layla, and more
07/11 Dot Net All Access TNA Impact Wrestling audio review: Kurt Angle, Jeff Hardy, X Division Title Change, and more...
07/07 Prowrestling.net Live Podcast: Jason Powell and Will Pruett take your phone calls
CLICK FOR FULL LISTING OF ALL PODCASTS

Latest from Our Affiliate Site

_pwtorch.com_
CLICK HERE FOR MORE PWTORCH HEADLINES

© 2008-2012 LAST ROW MEDIA LLC • ALL RIGHTS RESERVED -- PRIVACY POLICY